Origin Expands Sales Team - Welcomes Nime La Fauci as Director, Brand Partnerships.

Fueled by the notion that original thinking is essential to good storytelling, Nime is a seasoned advertising professional with a documented history of helping brands connect with audiences in ways that truly stick. Across travel, tourism, retail, and cooperative programs, Nime has established a rare reputation for translating ambitious campaign goals into creative narratives that inspire engagement, fuel discussion and drive even the most audacious outcomes.

With experience spanning premium media, content, and emerging platforms, Nime thrives at the intersection of storytelling and innovation - especially when helping brands break into new categories. From launching the first-ever retail CTV deal at Cineverse with Macy’s, to securing a marquee partnership between W Hotels and Hypebeast, to driving new business with brands like Target and Wayfair at Morning Brew, her work reflects a sharp instinct for timing, context, and cultural relevance - and how the confluence of those elements can influence human behavior.

Why Connected TV

What excites Nime about Connected TV is its role as the next evolution of media - one where storytelling and performance are no longer separate conversations. Origin’s creative-driven approach to CTV aligns perfectly with her belief that it’s not impressions that move brands forward, but meaningful moments that audiences actually remember.

A Builder’s Mindset

At her core, Nime believes the strongest brand connections are built through experience - meeting people in moments that feel intentional, human, and relevant, regardless of whether it’s hospitality, tourism, retail or a new consumer brand. She’s energized by builder environments, deeply values collaboration with creative and product teams, and is at her best helping brands show up in ways that feel both culturally fluent and commercially impactful.

Commenting on her appointment, Origin CEO Fred Godfrey said, “Nime is the full package. She brings a passion for storytelling that can’t be manufactured, a powerful network across agencies and brands, and a genuine curiosity about what’s possible when creativity and technology work together. It’s everything we stand for at Origin, and I can’t wait to see her aptitude for performance marketing get put to use for our clients.”

Why Origin

What drew Nime to Origin is the company’s ability to transform storytelling on CTV into something dynamic, compelling, and addictive. Origin’s creative solutions allow brands to tell different stories to different people at the same time - combining the scale and impact of traditional TV with the precision, adaptability, and measurement of digital.

“I’ve built my career around the idea that storytelling is how brands win,” says Nime. “What excites me about Origin is the ability to bring that philosophy to CTV - pairing powerful creative with technology that lets brands show up in more personal, relevant ways. It’s storytelling at scale, without losing the human element.”

We are over the moon to have Nime playing in our corner of this $40bn CTV playground - welcome to Origin.

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ABOUT ORIGIN 

Origin is a multi-award winning provider of creative solutions and services for media buyers, creative teams and brands who want to transform conventional CTV ad creatives into powerful, personal and provocative advertising experiences.

With unparalleled creative capabilities and proprietary ad serving technology, Origin’s unique suite of dynamic ad overlays and native CTV ad extensions allows advertisers to engage distracted audiences and achieve the results they need.

Founded by media veterans Stephen Strong and Fred Godfrey, Origin is driven by the belief that winning viewers today requires breaking free from how it was done yesterday.

Learn more at: originmedia.tv