When people talk about 'ad customization' on CTV and the ability to make them feel more relevant, most of the time they are talking about:
The use of data to put ads in front of people that feel relevant to them (demo, income, voting preference etc).
The use of data such as location to overlay an ad with some form of geo-specific message (eg an end-card containing the location of the nearest auto dealership).
Both.
But what's missing in the equation is arguably the most important piece of the entire experience: the heart of the creative itself.
At Origin our job is to question everything and settle with nothing, so, unique to the advertising industry we've spent 2 years building an animation studio that is capable of doing two things:
Producing and distributing unlimited, unique ad creatives with as little as 1hour's notice, where the body of the message itself is relevant to the household it's running in and/or an event that has just happened (Origin Ads).
Enhancing a brand's existing ad creative to make it more personally relevant by wrapping it in relevant native content that is tailored to the household it's running in (Origin Prime).
As case studies prove, our ability to use data in the body of the creative itself changes everything:
When you dare to challenge the status quo you are inviting innovation that the advertising industry needs if we're to evolve - and there's no better place to encourage innovation than on the largest screen in the home.
If you want to learn more about Origin's first to market CTV Advertising solutions, we'll be here - solutions@originmedia.tv
ABOUT ORIGIN
Origin is a pioneering media and advertising company whose first to market creative solutions are reshaping how brands connect with consumers on Connected TV.
The original architects of ‘Native CTV’, Origin’s in-house studio produces engaging native content for advertisers that is designed to capture the attention of a room, immerse the audience in active dialogue and elevate the connection they feel towards a brand.
Origin Media was founded by media veterans Freddie Godfrey and Stephen Strong, whose success has been shaped by a relentless commitment to disrupting the status quo. Learn more at www.originmedia.tv.