HOW IT WORKS
Blending custom ad serving technology with in-house studio animation, Origin Prime involves the custom production of highly engaging short form native video assets called Toppers that are engineered to run before or around a brand's existing ad creatives.
Toppers give brands the power to append limitless fully customized messages to their main ad creative. Using a formula mastered by Origin’s in-house animation studio, they set the stage for the ad by fulfilling four key objectives.
Bring eyeballs back to the TV screen.
Send a local, personal and relevant message.
Immerse the viewer in a specific topic or theme.
Lead them into the ad mentally & emotionally primed for its message.
With a brand's campaign objectives and audience demographics playing a central role, Origin's in-house team of writers and designers work with the brand or their agency to create a complete series of Toppers which can be targeted accordingly.
There are three basic Topper formats, each of which accomplish different strategic purposes for brands.
Get the viewer actively engaged and invested in the brand before of your ad is seen.
Unconsciously place the viewer in the funnel before your ad, without the use of branding.
Boost attention before your ad and incentivize the viewer to stay focused throughout.
Brands can use Origin Prime either across supply we manage or supply they already have access to.
Origin's Native CTV solutions are integrated with a hand-picked portfolio of fully vetted CTV streaming services, all of whom we work with on an exclusively direct basis. See portfolio here.
Premium FEP Inventory | Audience Targeting | Brand studies | Fully Managed Optional
Already have CTV distribution deals in place? Origin makes it easy for advertisers to leverage all of our native content solutions across supply they already have in place.
Seamless | Efficient |
Ideal for incremental spend