REIMAGINE ENGAGEMENT

WITH HAND CRAFTED NATIVE AD EXTENSIONS

 

Engaged by the world's leading brands, Origin PRIME involves the custom production of highly personalized Ad Toppers that are strategically engineered to enhance the core message that their scheduled ad creative contains.

how-it-works-macys.png

CRAFTED FROM SCRATCH

Unique for every campaign, Origin's animation studio designs a unique theme that will be used to produce a series of ad extensions called Toppers, that run before, after, or at each end of the brand's ad creative. Each Topper contains its own unique message and can be built both with and without the use of branding, depending on the brand's strategic needs.

 

OBJECTIVES

Giving a brand total control over what a viewer sees around their ad enables them to accomplish four vital objectives.

Image by Vidar Nordli-Mathisen

1. ENGAGE

Draw the attention of the room back to the TV.

Image by Carlos Arthur M.R

2. IMMERSE

Get viewers thinking about a specific topic.

Image by Salvador Godoy

3. CONNECT

Include a truly personal and relevant message.

Image by Gabrielle Henderson

4. PRIME

Lead the viewer into an ad primed for its message.

ACTIVATION

Whether you're looking to elevate a new campaign or enhance an existing campaign, Origin PRIME can be leveraged how you choose, where you choose.

Image by Jeremy Bishop

FULLY MANAGED OR SELF-SERVE

Leverage Origin INSTANT on a full service basis for an upcoming campaign or enhance an existing campaign you're already running.

Image by Brooke Cagle

NO SPECIAL TECH

Origin INSTANT Native CTV requires no SDK or custom technical integrations beyond what you use today.

Image by Marcin Jozwiak

DISTRIBUTION DONE YOUR WAY

Enhance inventory you already transact through today, or run your ads across Origin's portfolio of approved partners.

Interested in something more turnkey?

REQUEST A CONSULTATION

Message received, we'll be in touch.