REIMAGINE ENGAGEMENT

HIGHLY DYNAMIC CREATIVE SOLUTIONS DESIGNED FOR TV

 

Trusted by some of the world's most recognized brands, PRIME Slingshot fuses dynamic content production with proprietary ad serving technology to serve highly engaging 15 second native content directly against your ad creatives, within regular commercial breaks on CTV.

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CREATIVE SCIENCE

Leveraging insights gained through neuroscience, these short native assets create engaging and immersive experiences that focus on elevating cognitive load, emotion, arousal and visual stimulus.

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BENEFITS BEYOND ATTENTION

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DYNAMIC

Data-fed dynamic content production means the viewer never needs to have the same ad experience twice

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PERSONAL

Transmit a message that will resonate with your target audience in a truly personal way

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SHOPPABLE

Offer a meaningful and usable 'shoppable' experience that respects the lean-back world of TV

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SOCIAL

Extend your social marketing strategy into a setting where most viewers have a second device nearby

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REAL-TIME

Draw the power that relevant and timely messaging has into the living room

HOW IT WORKS & LOOKS

Unique for each campaign, Origin's animation team designs a custom content 'template' that will be used to produce a complete series of native assets that will run before, after, or at each end of your ad. Each asset contains its own distinct message which through the  power of dynamic creative optimization can change with the weather.

 

MEASURABLE OUTCOMES

Studies show that ads enhanced with Slingshot see a dramatic improvement in what a campaign accomplishes vs the same ad running on its own.

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ATTENTION

UP BY

88%

measured by Brand

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RECALL

UP BY

27%

measured by LoopMe

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CONSIDERATION

UP BY

56%

measured by LoopMe

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STORE VISITS

UP BY

41%

measured by FourSquare

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SITE TRAFFIC

UP BY

160%

measured by Brand

ACTIVATION

Whether you're looking to elevate an upcoming campaign or enhance an existing campaign, Origin Slingshot can be used to suit your needs, whatever they are.

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FULLY MANAGED OR PROGRAMMATIC

Deliver your campaign on a full service basis via IO or handle it programmatically.

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NO SPECIAL TECH

Requires no SDK or custom technical integrations beyond how you serve ads on TV today.

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DISTRIBUTION DONE YOUR WAY

Use supply you already transact through today, or run your ads via our approved partners.