IMAGINE:

CONTROLLING WHAT PEOPLE SEE BEFORE YOUR AD

TRANSFORMING A SINGLE AD CREATIVE INTO MANY

REDUCING FREQUENCY WHILE INCREASING AWARENESS

ELEVATING BRAND SAFETY

RESPONDING TO CONSUMER SENTIMENT IN REAL TIME

HAVING A VIEWER IN THE FUNNEL BEFORE YOUR AD STARTS

TRULY PERSONAL MESSAGING

HOW IT WORKS

Blending custom ad serving technology with in-house studio animation, Origin Prime involves the custom production of highly engaging short form native video assets called Toppers that are engineered to run before or around a brand's existing ad creatives.

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OBJECTIVES

Toppers give brands the power to append limitless fully customized messages to their main ad creative. Using a formula mastered by Origin’s in-house animation studio, they set the stage for the ad by fulfilling four key objectives.

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1. CONNECT

Bring eyeballs back to the TV screen.

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2. CUSTOMIZE

Send a local, personal and relevant message.

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3. ENGAGE

Immerse the viewer in a specific topic or theme.

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4. DELIVER

Lead them into the ad mentally & emotionally primed for its message.

PRODUCTION

With a brand's campaign objectives and audience demographics playing a central role, Origin's in-house team of writers and designers work with the brand or their agency to create a complete series of Toppers which can be targeted accordingly.

FORMATS

There are three basic Topper formats, each of which accomplish different strategic purposes for brands.

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BRANDED TOPPERS

Get the viewer actively engaged and invested in the brand before of your ad is seen.

demonstration only

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UNBRANDED TOPPERS

Unconsciously place the viewer in the funnel before your ad, without the use of branding.

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BOOKENDS

Boost attention before your ad and incentivize the viewer to stay focused throughout.

demonstration only

DISTRIBUTION

Brands can use Origin Prime either across supply we manage or supply they already have access to.

ORIGIN DISTRIBUTION

Origin's Native CTV solutions are integrated with a hand-picked portfolio of fully vetted CTV streaming services, all of whom we work with on an exclusively direct basis.​ See portfolio here.

BENEFITS

Premium FEP Inventory | Audience Targeting | Brand studies | Fully Managed Optional

YOUR DISTRIBUTION

Already have CTV distribution deals in place? Origin makes it easy for advertisers to leverage all of our native content solutions across supply they already have in place.

BENEFITS

Seamless | Efficient |

Ideal for incremental spend