Few times of year are more important to a brand than one of America's national holidays and Memorial Day Weekend is no exception. But for your Memorial Day CTV ad creatives to drive the engagement and performance you need, your target CTV audience needs to be watching...
The Challenge
Until now, hoping that viewers are looking at the TV screen and paying attention to your Memorial Day CTV ad when it runs has required a delicate blend of creative flare, smart planning and crossed fingers.
The Solution
Origin Slingshot INSTANT is the only ad product of its kind whose entire purpose is to:
Increase the attention viewers are paying to your ad when it runs.
Ensure they are in the ideal, contextually relevant mindset when they see it.
It works by taking over a :15s ad spot immediately before the spot that your Memorial Day CTV ad will run in and using it to serve an entertaining, engaging, immersive and contextually relevant piece of 15 second Memorial Day Native CTV content.
Here is how your Memorial Day CTV ad could look when it's been amplified amplified by Origin's 2023 Memorial Day Instant Slingshot content:
If you want it, here is a broader 90 second video explaining a little more about Origin Slingshot INSTANT:
If proven outcomes are what you need, we welcome you to browse our library of Native CTV Slingshot case studies here. Thanks to our partners at TVision Insights (the leading attention measurement solution for Connected TV). brands who amplify their CTV advertising campaigns with Slingshot INSTANT see up to 8x more active attention/engagement with their ads compared to the same ad running on its own between other ads.
GET STARTED TODAY
Whether you are still in the planning stages of your Memorial Day CTV ad campaign, about to launch or even already live, all it takes to activate Slingshot INSTANT is the click of a button and you'll be ready to start amplifying the impact that your story will have for audiences across the country.
PS - Not only does Slingshot INSTANT work without the need for an SDK or any special tech, you can serve your Origin amplified campaign either through our gorgeous portfolio of media partners who we work with 1:1 or on media you already buy through!
Origin is an award-winning creative technology company whose zero code TV advertising solutions have reshaped the way marketers captivate and communicate with consumers inside and outside the home.
Fusing pioneering CTV ad formats with proprietary technology and direct media partnerships that span the streaming ecosystem, Origin's solutions are embraced by brands, agencies and platforms who are seeking to deliver a stronger storytelling experience to their audience.
Founded by media veterans Fred Godfrey and Stephen Strong, Origin is driven by a relentless belief that the time has come to challenge tradition and enrage the status quo. Learn more at www.originmedia.tv.