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Dynamic Connected TV (CTV) Campaign Ad Creatives for Political Candidates in 2022


Candidates are gearing up and strategies are in full swing for what is shaping up to be a landmark election year. 34 Senate seats and numerous local posts are up for election.


Until today, campaign ads on TV have followed a legacy format whose success has relied upon targeting and saturating the audience. But imagine if the campaign ads candidates run on TV could change every day. Imagine if they could have different ads with different messages and different calls to action running in every home they want to reach.


Origin has the answer for political candidates who want to succeed in the 2022 elections. Here is how:


WHAT DO WE PROVIDE?

Fusing unique creative technology with proprietary ad serving capabilities, Origin has developed a suite of ad formats that will enable political candidates to leverage the largest and most powerful screen there is, in ways that have never been seen before in the history of political TV advertising.

Two of our ad formats currently in market today and being used by global brands with great success are particularly relevant:


AMPLIFY EXISTING AD CREATIVES

with Origin Slingshot


BUILD COMPLETE ADS FROM SCRATCH

with Origin Ad Studio


WHY USE THESE SOLUTIONS?

By leveraging the technology that underpins Connected TV, the two ad formats above have been proven to work, both in the real world (see brand case studies here) and in trials conducted by IPG in their highly prestigious Media Lab:


WANT TO LEARN MORE?

There's no time to lose. If you want to learn more about our proprietary ad formats, drop us a line and let's talk: solutions@originmedia.tv



ABOUT ORIGIN

Origin is a pioneering media & technology company whose ground-breaking creative ad formats are reshaping the way brands engage and activate consumers on Connected TV.


Fusing dynamic content animation with proprietary ad serving technology, Origin's first to market ad formats elevate attention, brand recall, consideration and outcomes for brands who are looking for a stronger return on their CTV investments.

Origin was founded by media veterans Fred Godfrey and Stephen Strong whose careers have been shaped by their relentless commitment to enraging the status quo. Learn more at www.originmedia.tv.


For Press Enquiries, email: origin@kitehillpr.com