ORIGIN AD STUDIO

ADS THAT CHANGE WHEN YOU NEED THEM TO

Origin's in-house animation studio produces broadcast grade TV commercials that accomplish objectives for brands that traditional creative agencies cannot.

 

CREATIVE KICK-OFF

The first stage in every new campaign is a creative call with our studio team where we will your goals and discuss the challenges that concern you about CTV.

1. INTRODUCTIONS

Bring teams up to speed and confirm who will be leading on each side.

2. OBJECTIVES

Ensure we are fully familiar with the brand and your strategic goals.

3. WORKFLOW

Using fluid workflow practices, Origin will build your ads on a schedule that works for you.

4. COORDINATION

Track progress and communicate with the Origin studio in real-time.

PRODUCTION

Starting with a blank canvas, your ad will go through three rounds of concepts. After that, visuals and audio tracks will be added. Once these have been added and approved, your ads will be ready for prime time.

Image by Eye for Ebony

ENGAGE

Appeal to all target markets & demographics by producing multiple versions of the ad.

Image by Studio Republic

ALTER

Have complete freedom to change the core message, even when it's live.

Active Man

REQUEST

Receive new creative assets with as little as one hour's notice

DISTRIBUTION

Origin is fully equipped to oversee the targeting and distribution of your ads across our portfolio of premium CTV streaming apps and services who we have partnered with on an exclusively direct basis.

ORIGIN SUPPLY

Origin manages a hand-picked portfolio of fully vetted CTV content publishers, who between them give Origin access to over 25 billion premium ad opportunities a month.​

EXISTING SUPPLY

We make it easy for brands and agencies to run their ads on supply they already have in place. No SDK and no special tech is required; simply a standard Vast tag.