Origin upgrades 'off-the-shelf' instant Slingshot offering. Adds Dynamic Native CTV series to the mix.
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CTV ADVERTISING BLOG
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- Apr 24
- 2 min
CASE STUDY: Travel Alaska sees 260% lift in viewer attention through Native CTV ad campaign, powered by Origin Slingshot.
- Apr 4
- 3 min
Nationwide Home Furnishings brand sitting comfortably with 140% lift in viewer attention for ads enhanced by Origin Slingshot.
- Apr 2
- 1 min
Watch on demand: OTT.X Online Live panel, discussing how brands can maximize value on Connected TV (CTV)
- Mar 25
- 2 min
Origin Native CTV ad revenue more than doubles (again). Trend suggests increase in need for bespoke, performance-oriented CTV ad formats.
- Mar 14
- 2 min
WATCH: From classroom failure to CTV maverick, Fred Godfrey of Origin shares it all with Pesach Lattin from ADOTAT
- Mar 11
- 3 min
Origin set to join the stage in San Francisco for TVOT 2024
- Mar 8
- 1 min
Origin's Nationwide Political CTV Advertising Survey featured in press.
- Mar 1
- 3 min
The role of Artificial Intelligence (AI) in the ad creative and the risk it presents for brands
- Feb 6
- 3 min
Can you afford NOT to have a voter's attention? Attention-based Political CTV Advertising is here and helping candidates win today.
- Feb 5
- 2 min
CASE STUDY: Orangetheory Fitness drives consideration and 'Join Now' sign up events in groundbreaking Native CTV campaign.
- Jan 30
- 3 min
REQUEST EARLY ACCESS: Political TV advertising market research study of over 7,000 U.S. households