As agencies, brands and programmatic trading platforms continue to deepen their trust in Origin to help elevate their advertising campaigns in a broader capacity on CTV, the time has come for a new face to lead us into this new era of growth.
So what's changed?
Our core solutions? No.
Our commitment to honest and occasionally brutal thought leadership? No.
Our commitment to enraging the status quo? Absolutely not.
The fact is that since 2019 our flagship solution, Slingshot, led to the word 'Origin' becoming synonymous with 'Native CTV'. And while we continue to invest in maintaining our position of dominance as the industry's leader in Native advertising on Connected TV, the demand we've had from global, national and local brands who want to leverage our pioneering approach to creative production in other ways has been overwhelming.
Why are agencies, brands and programmatic platforms asking more from Origin?
Because advertisers are starting to tire of paying for traditional, expensive and inefficient creatives that have existed on TV until now - and they want the same agility that they're afforded on other channels such as social.
Because they want a single partner to give them a simple and effective way of pushing their message into increasingly distracted environments.
Because all eyes are on performance and they need daring yet proven solutions that defy convention, continually shatter their goals - and deliver the ROI they need.
Because the word 'innovation' no longer stands solely for risk - it stands for progress.
What does this mean for Origin?
It means that we are no longer simply the pioneers of native advertising solutions on CTV - we are answering the call for brands who have been thirsting for more creative freedom (hence the Origin Ad Studio) and want an effortless way of extending this new-found freedom to screens beyond the living room (hence our partnership with ReachTV and other leading DOOH solutions) that is effective and cost-efficient.
So, who are we now?
The advertising industry is calling for change. The change they are calling for is being driven by an urgency from agencies/brands who want simple, clean and one-stop shop solutions, and the need to present consumers with a more agile and more personal touch.
We are proud to be answering this call and addressing the elephants in the room by quietly remastering advertising as we know it today.
This is a truly exciting time for all of us here at Origin. We are grateful to our amazing clients for pushing us past this milestone and if we don't work with you yet, we are thrilled to have you share this moment with us and hope to speak to you soon.
Welcome to Origin 2.0
Fred, Stephen and the entire firstname.lastname@example.org
Origin is a creative technology company whose pioneering TV advertising solutions have reshaped the way brands captivate and activate consumers inside and outside the home.
Fusing first to market ad formats with proprietary technology and direct media partnerships that span the streaming ecosystem, Origin's solutions are embraced by brands, agencies and platforms who are seeking to elevate the efficiency and impact of their Connected TV investments.