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Origin case study - Zero Lift Native CTV solution drives 255% lift in attention for hotel group

As Origin’s zero-touch CTV performance solution - Instant Slingshot - continues to gain mainstream adoption, we are thrilled to share this case study which demonstrate how Slingshot helped a global hotel group drive a luxuriously smooth 255% lift in the attention viewers paid to their CTV campaign.

What's particularly important to note about the lift in engagement a brand sees when they run their ads through Instant Slingshot, is that it requires the demand partner running that campaign to do almost nothing. They simply feed their chosen CTV ad creative through Origin's Native CTV platform, where it is automatically paired to a 15s piece of contextually relevant native content and delivered out to the consumer in the following order:

Beyond drawing eyeballs back to the screen before the ad starts, the additional benefits of running what is effectively 'native pre-roll' ahead of an ad are simple:

  • The unique animation method behind the 15 second native content helps bring eyeballs back to the screen during an ad break when attention tends to drift.

  • With the content not being an ad, it helps voluntarily engage and immerse the viewer (and co-viewers) in a discussion or thought that is marginally relevant to the ad they are about to see.

  • It delivers them into the ad better primed to receive the brand's message.

With NO minimum spend requirement, buyers can test running creatives through Slingshot today

Slingshot doesn’t require any extra work, special tech or changing how you manage campaigns today.

It can be applied to upcoming or existing/live campaigns.

You choose to use inventory you already buy today or distribute your campaign across our portfolio of media partners who we work with on an exclusively direct basis.

To read the full Native CTV case study

To see how easily and instantly you can activate Slingshot for a new

or existing CTV ad campaign


Origin is a creative technology company whose pioneering TV advertising solutions have reshaped the way brands captivate and activate consumers inside and outside the home.

Fusing first to market ad formats with proprietary technology and direct media partnerships that span the streaming ecosystem, Origin's solutions are embraced by brands, agencies and platforms who are seeking to elevate the efficiency and performance of their marketing investments.

Founded by media veterans Fred Godfrey and Stephen Strong, Origin is driven by a relentless belief that the time has come to challenge tradition and enrage the status quo. Learn more at


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