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  • Writer's pictureOrigin

Measurement in Connected TV (CTV) advertising is evolving and brands are winning.

We were thrilled to see one of our measurement partners, LoopMe, share how Origin uses their leading solutions not just to maximize campaign transparency, but to actively elevate the impact of our client campaigns:

"To date, early adopters have chiefly been agencies looking to maximize transparency and client satisfaction. Indeed, Origin Media has already found that the ability to trace ad effectiveness during live campaigns is delivering rich returns, not only quickly demonstrating the value of its native CTV solutions, but also driving more informed decisions on how swift content editing can be used to align ads with what audiences are seeing to improve resonance. As proof points and recognition grow, it won’t be long until brands start striving to fuel similar rewards."

This is only possible because at Origin we believe that having the power to edit and alter creatives in real-time is the key to brand success on Connected TV.

To learn more about how we take creative agility to another level click HERE.

Read the full story here - CLICK.


Origin is a pioneering media and technology company whose first to market advertising solutions are reshaping the way brands engage and activate consumers on Connected TV.

The architects of ‘Native CTV’, Origin fuses in-house video production with proprietary ad serving technology to create highly engaging native content that is engineered to capture the attention of a room during an ad break and enhance the connection a viewer feels towards a particular brand.

Origin was founded by media veterans Fred Godfrey and Stephen Strong whose careers have been shaped by their relentless commitment to enraging the status quo. Learn more at


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