top of page
  • Writer's pictureOrigin

How to get instant lift in campaign performance on CTV.

With the increasing need by CTV advertisers for their campaigns to deliver an acceptable ROI, it’s vital that every dollar being invested into the largest screen in the home is being used as effectively as possible - which is why I’m writing.

Since 2019, Origin’s zero-touch CTV performance solution - Instant Slingshot - has helped brands improve both the cost-efficiency and performance of their CTV campaigns, without them needing to do any extra work or make any upfront commitment.


Slingshot transforms regular CTV ad spots into highly engaging native content environments which your ads are served inside.



Up to a 368% lift in viewer attention, 119% increase in purchase consideration and more (see case studies here).


  • Slingshot doesn’t require any extra work, special tech or changing how you manage campaigns today.

  • It can be applied to upcoming or existing/live campaigns.

  • You choose to use inventory you already buy today or distribute your campaign across our portfolio of media partners who we work with on an exclusively direct basis.

With NO minimum spend requirement, you can either test running your creatives through Slingshot today, or if you’d like me to take you through it in more detail first, let me know when you have a few minutes and I’ll schedule time for us to talk.


Origin is an award-winning creative technology company whose zero code TV advertising solutions have reshaped the way marketers captivate and communicate with consumers inside and outside the home.

Fusing pioneering CTV ad formats with proprietary technology and direct media partnerships that span the streaming ecosystem, Origin's solutions are embraced by brands, agencies and platforms who are seeking to deliver a stronger storytelling experience to their audience.

Founded by media veterans Fred Godfrey and Stephen Strong, Origin is driven by a relentless belief that the time has come to challenge tradition and enrage the status quo. Learn more at


bottom of page