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Catch up on what you missed - Introduction to Dynamic Creative Production (DCP) for CTV

For those of you missed our Creative Technology webinar where we gave a top level introduction to Dynamic Creative Production (DCP), we are thrilled to share this recording of our 30 minute discussion.

It is the perfect introduction for anyone looking to explore the way traditional creative rules and values are being upended at a time when earning the viewer's attention is paramount and includes a few priceless snippets from an agency partner of Origin's who has been one of the progressive adopters of dynamic creative production - Miles Partnership.

Discover how DCP is the next step in the evolution of DCO and see how it is already providing results brands are looking for - which in the instance of this webinar is travel & tourism.

Before we go, here are a few handy links to case studies and site pages we reference in the discussion:

Got questions? We can help. Drop us a line at and we'll be ready to answer anything you throw our way.


Origin is an award-winning creative technology company whose zero code TV advertising solutions have reshaped the way marketers captivate and communicate with consumers inside and outside the home.

Fusing pioneering CTV ad formats with proprietary technology and direct media partnerships that span the streaming ecosystem, Origin's products are embraced by brands, agencies and platforms who are looking to deliver a truly personal storytelling experience to their audience.

Founded by media veterans Fred Godfrey and Stephen Strong, Origin is driven by a relentless belief that the time has come to challenge tradition and enrage the status quo. Learn more at


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