May 311 minWATCH: Origin discusses its zero-code overlay solution, Aperture, with Rick Howe from Televisionation.
May 22 minOrigin upgrades 'off-the-shelf' instant Slingshot offering. Adds Dynamic Native CTV series to the mix.
Apr 242 minCASE STUDY: Travel Alaska sees 260% lift in viewer attention through Native CTV ad campaign, powered by Origin Slingshot.
Apr 43 minNationwide Home Furnishings brand sitting comfortably with 140% lift in viewer attention for ads enhanced by Origin Slingshot.
Apr 21 minWatch on demand: OTT.X Online Live panel, discussing how brands can maximize value on Connected TV (CTV)
Mar 252 minOrigin Native CTV ad revenue more than doubles (again). Trend suggests increase in need for bespoke, performance-oriented CTV ad formats.
Mar 142 minWATCH: From classroom failure to CTV maverick, Fred Godfrey of Origin shares it all with Pesach Lattin from ADOTAT
Mar 13 minThe role of Artificial Intelligence (AI) in the ad creative and the risk it presents for brands
