A concise history of the birth and ascent of Smart (Connected) TV - everything you don't know.
CTV INSIDER - 'THE'
CTV ADVERTISING BLOG
News | Thought Leadership | Product Highlights
- Sep 20, 2023
- 2 min
Origin talks to the eMarketing Association about the evolution of CTV advertising
- Sep 19, 2023
- 2 min
Limitless CTV ad creatives that change on demand throughout the holiday season.
- Sep 8, 2023
- 4 min
Best practices to capture and hold consumer attention across screens.
- Aug 29, 2023
- 3 min
New TV. New audience. New rules. The clear and present danger facing CTV marketers today.
- Aug 15, 2023
- 1 min
Team Origin shines at Self Love Beauty annual charity golf fundraiser.
- Aug 11, 2023
- 7 min
Are these the greatest brand taglines in advertising history?
- Aug 9, 2023
- 2 min
Free 1:1 QR code masterclasses for CTV advertisers - how to make QR work on Connected TV.
- Aug 1, 2023
- 4 min
When does ad targeting on Connected TV NOT matter?
- Jul 24, 2023
- 3 min
What future expectations from progressive CTV advertisers could look like. Some bold predictions.
- Jul 17, 2023
- 2 min
Watch on demand - CTV industry insiders discuss current hot topics in streaming, hosted by OTT.X
- Jul 10, 2023
- 2 min
Engineering all-star Cody Anderson joins Origin as Lead Front End Engineer.