January - 2023

NEWS. THOUGHT LEADERSHIP. PRODUCT UPDATES.

Origin to release report from nationwide study that surveyed 6,982 CTV viewers about...xxxxxxx.

The reason we're being protective about the contents of this nationwide study that surveyed almost 7,000 CTV viewers across the US is...

Origin CEO, Fred Godfrey, to join crucial panel at Beet Retreat San Juan

We are thrilled to share the news that Origin's CEO and co-founder, Fred Godfrey, has been invited to join a highly topical panel at the...

Origin Slingshot case study - solution drives 32% lift in attention for Auto Protection brand

As Origin’s zero-touch CTV performance solution - Instant Slingshot - continues to gain mainstream adoption, we are thrilled to share...

Origin Slingshot case study - Native CTV solution drives 28% lift in attention for College Ad

As Origin’s zero-touch CTV performance solution - Instant Slingshot - continues to gain mainstream adoption, we are thrilled to share...

Origin Slingshot case study - Native CTV solution drives 883% lift in attention for Healthcare brand

As Origin’s zero-touch CTV performance solution - Instant Slingshot - continues to gain mainstream adoption, we are thrilled to share...

Origin sees unprecedented growth in demand for its performance-oriented CTV ad formats.

NEW YORK, NY - January 23, 2023 - Origin, a creative technology company building the next generation of CTV ad formats, today announced...

How to get instant lift in campaign performance on CTV.

With the increasing need by CTV advertisers for their campaigns to deliver an acceptable ROI, it’s vital that every dollar being invested...

Origin nominated as finalist by MediaPost in their Creative Media Awards

We are delighted to announce that Origin's dynamic CTV ad campaign for Visit Florida has been nominated for an award by MediaPost. It was...

Want performance on CTV? These simple yet effective targeting tactics will help you get results.

When a CTV ad campaign's objectives stretch beyond brand awareness, the next logical goals are Consideration Preference Performance The...

Considering 'interactive' CTV ad units? Take a moment to read this first.

Since the birth of Connected TV and CTV advertising, solutions have existed whose purpose is to turn the living room ad experience into...

Origin's Fred Godfrey recognized by Parks Associates in their 2022 Top Leaders in Technology report.

It was our great privilege to learn that Origin's CEO, Fred Godfrey, has been recognized by Parks Associates in their 2022 report - 'Top...