September - 2022

NEWS. THOUGHT LEADERSHIP. PRODUCT UPDATES.

Tips For Advertisers Planning CTV For 2023

With 2023 promising to be the year where we see Connected TV completing its metamorphosis into being regarded quite simply as TV, it's...

ANNOUNCEMENT: Origin Expands Its Pioneering CTV Solutions Into Latin American Markets

Creative Technology company launches complete suite of CTV ad solutions to tap LATAM and US Hispanic budgets. This expansion marks...

How To A/B Test Ad Performance On Connected TV (CTV)

The practice of a/b testing is not new to advertisers, but it is a very different story when it comes to a/b testing audience responses...

Elevate Your Halloween CTV Ad Campaign This Fall

Scary as it might seem, Halloween is right around the corner and efforts are ramping up for advertisers to win the fight for attention on...

Turn CTV Into A Performance Machine This Holiday Season

Never in recent history has it been more important for marketing budgets across all screens to deliver a ROAS (Return on Ad Spend) - and...

Origin Slingshot Prime - Asset Guide

So, you're planning to use Slingshot to amplify your CTV ad campaign. Smart. As you will already know, the nimbleness of our in-house...

Origin's Kayli Knowlton Takes 3rd Place At Annual 'Self Love Beauty' Charity Golf Outing

It was our profound privilege to be the platinum sponsor of this year's Self Love Beauty charity golf outing and to have none of that our...

CTV Advertising

Whether you are new to CTV advertising or a seasoned CTV advertising veteran with years of experience, the speed at which the landscape...

Origin Grows Sales Team - Hires Cole Patterson As Sales Associate

A recent graduate of San Diego State University where he studied marketing and communications, Californian born and bred Cole Patterson...

San Francisco's Chinese Hospital Becomes Second Recipient of Origin Impact Non-Profit Initiative.

Following the success of our first award recipient, Susan G. Komen For The Cure, it is with immense pride that we announce our second...

Ad Tech All-Star Karthik Ethirajan Joins Origin As Head Of Product

With a professional career that started as a chip designer at Qualcomm, Karthik graduated from Cornell with MBA and quickly expanded his...

How To Make Your CTV Campaign The Winner This Black Friday And Cyber Monday

The two biggest shopping days of the year are Black Friday and Cyber Monday - as such, it is one time of the year when CTV advertisers to...