September - 2022

CTV INSIDER - 'THE'

CTV ADVERTISING BLOG

NEWS. THOUGHT LEADERSHIP. PRODUCT UPDATES.

Sep 30, 2022
3 min

Tips For Advertisers Planning CTV For 2023

With 2023 promising to be the year where we see Connected TV completing its metamorphosis into being regarded quite simply as TV, it's vital that advertisers who are making their plans have every ounce of knowledge they can get their hands on. While this article by no means contains all that knowledge, one thing we are known for at Origin is that we tend to present a perspective on our beloved CTV advertising industry that you are unlikely to find elsewhere. To that end, here

Sep 28, 2022
2 min

ANNOUNCEMENT: Origin Expands Its Pioneering CTV Solutions Into Latin American Markets

Creative Technology company launches complete suite of CTV ad solutions to tap LATAM and US Hispanic budgets. This expansion marks Origin’s first move outside the US, with more planned in 2023. NEW YORK, NY - September 28, 2022 - Origin, the creative technology company best known for introducing native advertising to Connected TV in 2019 and who has since expanded to have 3 unique ad solutions in market, today announced that they are expanding their business into the rapidly

Sep 21, 2022
3 min

How To A/B Test Ad Performance On Connected TV (CTV)

The practice of a/b testing is not new to advertisers, but it is a very different story when it comes to a/b testing audience responses to your ads on Connected TV - mainly because advertisers have been severely restricted in the number of ads they can have to test with (SPOILER ALERT: The Origin Ad Studio has changed all of that, as you will see in step 3 below). With CTV evolving from being a 'brand awareness' tool to being something that can do so much more, being able to

Sep 20, 2022
3 min

Elevate Your Halloween CTV Ad Campaign This Fall

Scary as it might seem, Halloween is right around the corner and efforts are ramping up for advertisers to win the fight for attention on Connected TV. If your aim is to score the kind of results your clients are looking for as they tighten their belts and start looking for the ROI they need they need from CTV, look no further. Origin's Instant Slingshot offering (one of 4 Slingshot tiers) is primed and ready to scare TV viewers into being glued to the screen right before you

Sep 19, 2022
3 min

Turn CTV Into A Performance Machine This Holiday Season

Never in recent history has it been more important for marketing budgets across all screens to deliver a ROAS (Return on Ad Spend) - and the pressure this puts on CTV advertising is immense because 'brand awareness' simply is not enough anymore. On the basis that your holiday ads may already have been created (or are at least in the design/concept stage) here are three simple ways that you can turn them into actionable assets - WITHOUT needing to 'squeeze' your beautiful (and

Sep 19, 2022
3 min

Origin Slingshot Prime - Asset Guide

So, you're planning to use Slingshot to amplify your CTV ad campaign. Smart. As you will already know, the nimbleness of our in-house studio and proprietary stitching technology means your customized template effectively empowers you to produce as many versions of a Topper/Chaser/Bookend as you want...but striking the right balance of message 'familiarity' is important. So it is vital to get the number of assets that will be amplifying your primary ad ceative right. Here are

Sep 18, 2022
2 min

Origin's Kayli Knowlton Takes 3rd Place At Annual 'Self Love Beauty' Charity Golf Outing

It was our profound privilege to be the platinum sponsor of this year's Self Love Beauty charity golf outing and to have none of that our very own Manager of Sales Ops, Kayli Knowlton, take 3rd place at 9 under par! With their mission being 'to educate, invest and impact individuals on the importance of self-love and confidence in order to empower them to the best version of themselves', Self Love Beauty helps create confidence across all generations, giving people the mental

Sep 17, 2022
2 min

CTV Advertising

Whether you are new to CTV advertising or a seasoned CTV advertising veteran with years of experience, the speed at which the landscape if evolving means there is probably something you either don't yet know or are unclear about. In this brief introduction to Connected TV Advertising (CTV), we will walk you through some of the ways you can always be sure that you're at the top of your game. Sign up to newsletters that don't just sell you their products, but provide intellige

Sep 16, 2022
2 min

Origin Grows Sales Team - Hires Cole Patterson As Sales Associate

A recent graduate of San Diego State University where he studied marketing and communications, Californian born and bred Cole Patterson arrives at Origin with a raw passion to focus on what stood out most during his time at college - the 'creative side' of sales and marketing. A keen sportsman since he was young, Cole understands the value of leading from the front, embracing competition and working as a team to overcome obstacles. Combined with having real world retail sales

Sep 13, 2022
3 min

San Francisco's Chinese Hospital Becomes Second Recipient of Origin Impact Non-Profit Initiative.

Following the success of our first award recipient, Susan G. Komen For The Cure, it is with immense pride that we announce our second Origin Impact recipient: Chinese Hospital, San Francisco About Origin Impact Origin Impact is a $1mm initiative that helps non-profit organizations create powerful and effective ad creatives or PSA's, with the express objective being that the budgets they would have spent on marketing can be put to better use. About Chinese Hospital and their n

Sep 12, 2022
2 min

Ad Tech All-Star Karthik Ethirajan Joins Origin As Head Of Product

With a professional career that started as a chip designer at Qualcomm, Karthik graduated from Cornell with MBA and quickly expanded his skillsets to include product management and partnership development. His experience in ad tech is far reaching, with experience that spans ad networks and exchanges, SSP's, DSP's and DMP data providers in the value chain. Along the way, he has dedicated himself to staying ahead of the curve in all major technological advances such as SDK dev

Sep 6, 2022
3 min

How To Make Your CTV Campaign The Winner This Black Friday And Cyber Monday

The two biggest shopping days of the year are Black Friday and Cyber Monday - as such, it is one time of the year when CTV advertisers to go nuts. Here are two really important questions for you: Do you use the same CTV ads for both sales events? Do you create different ads for every product you're planning to promote? If your answer to either of these is 'yes', then you're missing out on what really matters in your ads - telling people that you have what they need. Put it th

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