The true cost of running slate in Connected TV - August, 2020
Something that people don't talk about is the cost of running a digital linear channel in CTV. It's the bright, shiny object in our industry but people new to it are often surprised by what it takes not just to create a digital linear channel for CTV/OTT, but what it costs to run.
One of those problems is the cost of running slate when there's no ad. Worse still, slate churns users and looks bad. At origin we are working on something to address this problem, so if you are a channel owner who is sick of the cost of running slate, hit us up and let's chat. The future of CTV depends on progressive thinking and that's exactly what we're about here.