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  • Writer's pictureOrigin

Why Stop At Awareness? Origin Drives Measurable Attribution For Brands Where Performance Matters.

ORIGIN has established a strong reputation for accomplishing three things for brands on Connected TV:

  1. Bringing a viewer's attention back to the TV before their ad when it's usually somewhere else (eg mobile device).

  2. Immersing that person in a certain mindset that is contextually relevant to the brand.

  3. Delivering them into the ad mentally & emotionally primed for its message.

While Origin's solutions have proven extremely popular among advertisers where 'brand awareness' is their primary KPI for CTV, there is another KPI that we excel at:


How do we achieve this? The answer to that is 'simple': over-engineering. At Origin, we believe that turning a viewer into a customer is about more than simply throwing a QR code over your beautiful (and expensive) ad creative. They also need to be:

  1. Paying attention to TV in the first place.

  2. Presented with a message that resonates with them on a truly personal level.

  3. In the funnel and presented with a clear and concise call to action (such as QR code) before your ad has even begun.

The results speak for themselves:

Successful activation on Connected TV requires more a CTA - it requires earning the attention and interest of your target audience to the point where they realize that they need you.

And at Origin, we helps brands to exactly that.

Besides, our mission is to elevate the IMPACT and outcome of CTV campaigns for brands who want to squeeze everything they can from their investments.

To learn more about our first to market Native CTV advertising solutions, drop us a line and let's talk about you.


Origin is a pioneering media and technology company that creates first to market native advertising solutions for brands who want to elevate the impact and outcome of their marketing campaigns on Connected TV.

The original architects of ‘Native CTV’, Origin’s in-house animation studio produces highly engaging native content that is engineered to capture the attention of a room during an ad break and enhance the connection a viewer feels towards a brand.

Origin was founded by media veterans Fred Godfrey and Stephen Strong whose success has been shaped by a relentless commitment to enraging the status quo. Learn more at


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