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  • Writer's pictureOrigin

Some of the ways you can use Origin's Native CTV ad formats to elevate the purpose of your campaign.

The technology that underpins Connected TV (CTV) has given advertisers the opportunity to challenge the traditional ad format in ways that allow them forge a more personal and effective connection with consumers in the living room. At Origin, we empower you to do precisely that.

Half animation studio and half technology company, our first to market native ad formats have been engineered to give advertisers a level of flexibility that allows them to turbocharge the purpose and objectives of their CTV advertising strategies.

One of just 6 ad formats to be recognized by The IAB in their 2021 'Creative Best Practices Guidelines', Origin gives brands the power to control the spots around their ad, with a level of flexibility that isn't possible with their main creative. Thanks to the agile of our in-house animation studio, what they can do with these spots is limited by nothing but the imagination:

The days of 'one ad fits all' are over.

If you could do anything you wanted, what would it be? Tell us today, and we'll make it happen -


Origin is a pioneering media and technology company that creates first to market native advertising solutions for brands who want to elevate the impact and outcome of their marketing campaigns on Connected TV.

The original architects of ‘Native CTV’, Origin’s in-house animation studio produces highly engaging native content that is engineered to capture the attention of a room during an ad break and enhance the connection a viewer feels towards a brand.

Origin was founded by media veterans Fred Godfrey and Stephen Strong whose success has been shaped by a relentless commitment to enraging the status quo. Learn more at


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