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  • Writer's pictureOrigin

The True Meaning of Viewer Engagement on Connected TV

There are plenty of companies out there that boast interactivity and engagement - but they're not addressing the elephant in the room: ATTENTION. Is the viewer even looking up at the TV when your ads starts? Because if they're not, what's the point?

When the statistics show that 94% of people watching CTV also have a phone in their hand, how do you get them to pay attention to the TV screen when your ad starts? At Origin Media, our mission is to address this primary problem - we are engaged by brands who want to make sure people are looking up when their ad starts to run on Connected TV.

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