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  • Writer's pictureOrigin

The Day of 'One Ad Fits All' on Connected TV is Over.

The idea that a single ad creative is going to win over your entire target audience is a redundant concept that we’ve adopted from linear tv and when it comes to 'relevance', there is so much more to it than adding a geo-targeted overlay. It’s about getting personal.

Engineered exclusively to take full advantage of the freedom that Connected TV affords marketers, Origin Prime empowers brands to append their primary creative with hand crafted native content assets (Toppers) that speak directly to each of their different audience segments on a truly personal level.

Having the ability to run multiple different Toppers ahead of their ad allows a brand to forge a personal bond with every household demographic being targeted, and getting personal is how you win someone’s attention and make the emotional connection you need.

Learn more at


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