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Redefining Brand Safety in Connected TV (CTV)

When it comes to Programmatic Connected TV, brand safety is still some what of a green field. All it really stands for today is stuff like:

  • Trying to make sure that you're running on the kinds of apps that you're ok affiliating with (eg movies vs extreme-view news).

  • Avoiding resellers

  • Fraud

  • Getting the right data (and data you can trust) sent back down the pipe.

But what about controlling not just the content you're ad runs within, but the nature of the ad break itself and how the viewer's experience cuts from content to ad. Here:

Got concerns about brand safety that you didn't have before watching this? If so, hit us up and let's talk about what brand safety really means in Programmatic CTV advertising.


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