With QR codes developing more 'mature' traction as a performance mechanism in CTV advertising, downloads of our QR code CTV survey of 6,982 households have continued to grow.
For this reason, we were delighted to share the report with eMarketer's Insider Intelligence who have since published the data for their subscribers.
Here is how they broke it out (at the bottom of this article is a link to where you can download the full report for free) -
PREVENTATIVE REASONS FOR SCANNING
REASONS TO SCAN
You can also download the full report right here and benefit from this, and more, insights into how consumers at home truly feel about QR codes when they see them on TV in a living room environment.
Origin is an award-winning creative technology company whose zero code TV advertising solutions have reshaped the way marketers captivate and communicate with consumers inside and outside the home.
Fusing pioneering CTV ad formats with proprietary technology and direct media partnerships that span the streaming ecosystem, Origin's products are embraced by brands, agencies and platforms who are looking to deliver a truly personal storytelling experience to their audience.
Founded by media veterans Fred Godfrey and Stephen Strong, Origin is driven by a relentless belief that the time has come to challenge tradition and enrage the status quo. Learn more at www.originmedia.tv.