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Download the full report

"Limited foundational consumer research has meant that many QR-based strategies today are lacking vital basic intelligence, which in turn has held advertisers back from truly realizing their unique ability to invite direct engagement on the big screen."

Fred, Origin

To help resolve this industry-wide problem, Origin's research team partnered with Flowcode and LoopMe, to shed light on aspects of QR code usage on CTV which could help advertisers use QR codes with more success.

Nationwide QR Code Report Download

Discover how QR codes are perceived by consumers in the living room and how brands can better use them elevate campaign outcomes on Connected TV.

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