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  • Writer's pictureOrigin

Personalized CTV Ads Through Personalized CTV Native Content.

CTV advertising is expensive, which means that results matter. While there are numerous different ways you can improve the financial efficiency of your CTV advertising campaign, one significant element has been missing that is the key to turning a regular CTV ad campaign into a successful CTV ad campaign that gets you the results you're looking for - personalized CTV ads.

The idea of personalized CTV ads isn't a new one, but what's new is the meaning by which personalized video creatives can be defined. Most marketers today use the following methods and metrics to define personalized CTV ads:

  • Relevance to the viewer.

  • Location.

  • Localized overlays & banners.

But the truth is that there is significantly more to personalized CTV ads than this. There is the message within the ad creative itself.

At Origin, we have been leading the way in what is fast becoming the new standard in personalized CTV advertising. While others incorporate data-fed triggers into their ad server decisioning, we incorporate data in the message contained within the Native CTV asset that wraps around and amplifies the ad.

Here is an example of a branded Native CTV asset that uses weather data to present the viewer with real-time weather forecasts, while using the weather at the viewer's location to establish how to describe the day they are having.

The ability to personalize a CTV ad in this way is part of how we:

  • Draw the viewer's interest and attention back to the TV screen.

  • Engage them mentally in what they are seeing.

  • Lead them into the client's ad creative that runs after the Native CTV asset primed for its message.

As you will see from our recent client case studies, the results of amplifying a CTV ad in this way speak for themselves.

Want to learn more about how you can create a personalized CTV ad campaign? Drop us a line today and we'll talk:


Origin is a pioneering creative technology company whose first to market Native CTV ad solutions are reshaping the way brands engage and activate consumers on the largest screen in the home.

Fusing dynamic content animation with proprietary ad serving technology, Origin's proprietary Native CTV ad formats elevate attention, recall, consideration and outcomes for brands who want to amplify their voice on Connected TV.

Origin was founded by media veterans Fred Godfrey and Stephen Strong whose careers have been shaped by their relentless commitment to enraging the status quo. Learn more at

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