We predict that one of the biggest topics that the CTV advertising industry will see in 2024 is that of establishing the right benchmarks when it comes to your ROAS on CTV.
Where should the CTV portion of my budget sit in a mixed media model?
Should it be included at all?
Do I assign a different value to it vs other screens?
What can CTV actually really do for me in terms of performance?
How do I even measure it?
What do I measure??
These are all questions we get from our agency and brand partners (big and small) who we work with at Origin, which is why we are planning to host a 45 minute live and interactive discussion on Thursday January 18th that will be entirely dedicated to the topic of ROAS for CTV advertising. In this free webinar, where will not only address everything we put in bullets above, but in the process of doing so we will also address:
The top challenges/pain points CTV advertisers face when running the maths.
The key considerations to factor in.
The obvious-but-easy-to-forget reasons why it's so important.
Now if you're thinking that January seems like an illogical time to have it given most of you are already deep in the throes of planning for next year, you're almost right. Why only almost right? Well, over the past 18 months, budgets and planning has become more fluid as more than 60% marketers choose to operate more agile and nimble CTV media planning strategies. Because of this, the majority of what you'll hear in this discussion will be framed in the context of changes or tweaks you can make even if a campaign is already live (let alone planned) that could help boost your ROAS and equally importantly - we'll be sharing tips on how to read the data after a campaign ends.
The fact is that every agency and every brand takes an approach that's unique to them, as well you should. But what's also a fact is that some agencies and brands don't know where to start. This might be because you're new to CTV advertising or simply because historic campaigns have failed to hit the benchmarks you set for it.
Whatever the reason may be and however well versed you might feel about it, it's a fluid topic with countless moving parts and one that is changing as fast as the new ad formats and measurement solutions are which are coming to market.
To register interest in joining us for this free and interactive 45 minute discussion, all you have to do is CLICK HERE and we will email you soon with everything you need to join.
Origin is an award-winning creative technology company whose zero code TV advertising solutions have reshaped the way marketers captivate and communicate with consumers inside and outside the home.
Fusing pioneering CTV ad formats with proprietary technology and direct media partnerships that span the streaming ecosystem, Origin's products are embraced by brands, agencies and platforms who are looking to deliver a truly personal storytelling experience to their audience.
Founded by media veterans Fred Godfrey and Stephen Strong, Origin is driven by a relentless belief that the time has come to challenge tradition and enrage the status quo. Learn more at www.originmedia.tv.