When Flight Paths Meet Ad Paths: How Localized Flight Information Put CTV Audiences On A Non-Stop Route To Consideration For Visit Sarasota.
- Origin
- Oct 30
- 2 min read
When Visit Sarasota set out to boost consideration and intent to learn more about the region as a place to visit, the challenge Origin isolated was the simple and understandable fact that some viewers might not realize that their local airport offers direct flights to Sarasota.
To bridge that gap between curiosity and conversion, Origin married two of its most effective capabilities: hyper-specific, AI-assisted geo-fencing with dynamically tailored creative overlays - powered by Aperture - displaying locally relevant flight information.
Using custom audience zones drawn around regional airports with nonstop routes to Sarasota, Origin's campaign operations team zeroed in on viewers in markets like Akron-Canton, Richmond, Long Island, and Raleigh-Durham. Then, using Origin’s dynamic creative overlay technology, each Connected TV ad automatically updated to show real flight information specific to the viewer’s location - including airlines and their nearest regional airport codes.
For someone in Richmond, the ad didn’t just say “Fly to Sarasota.” It said, “Fly direct to Sarasota from Richmond International.” That small, hyper-relevant detail turned a passive impression into an actionable insight - and the results were extraordinary.
Ad recall: up 5.5x among adults 18-64.
Destination consideration: up 2.6x among adults 35–44.
Flight consideration: up a staggering 11.6x among adults 55–64.
The takeaway? When creative relevance meets precise audience targeting, performance doesn’t just lift - it takes off.
Describing the campaign from a creative perspective, Origin's Head of Studio, Sam Liberto said - "This hyper-localized CTV campaign surrounded regional airports with direct Breeze routes, used dynamic airline overlays tied to LoopMe brand-lift data, and proved that relevant, localized creative can drive real behavioral shifts - one of our most effective, high-impact campaigns of the year".
Origin’s work with Visit Sarasota proves that even in a crowded CTV landscape, personalization isn’t just a buzzword. It’s a measurable advantage. By showing each viewer the most relevant version of the truth - “your local airport flies direct to Sarasota” - Origin transformed awareness into genuine intent.
To see the case study - click here.
If you find this topic interesting and would like to know more, you can schedule a consultation with one of Origin's CTV specialists by clicking here.
Origin is a multi-award winning provider of creative solutions and services for media buyers, creative teams and brands who want to transform conventional CTV ad creatives into powerful, personal and provocative advertising experiences.
With unparalleled creative capabilities and proprietary ad serving technology, Origin’s unique suite of dynamic ad overlays and native CTV ad extensions allows advertisers to engage distracted audiences and achieve the results they need.
Founded by media veterans Stephen Strong and Fred Godfrey, Origin is driven by the belief that winning viewers today requires breaking free from how it was done yesterday.
Learn more at: originmedia.tv
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