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CLIENT CTV
CASE STUDY
LEADING TRAVEL DESTINATION SEES SIGNIFICANT GAINS IN FLIGHT CONSIDERATION AND INTENT
BRIEF
Manage the Visit Sarasota CTV incremental spend and enhance the brand's original creative with Origin-produced dynamic creative overlays, turning a standard CTV ad into a more personally relevant and engaging CTV experience.
OBJECTIVES
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Increase awareness of Sarasota as a destination.
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Drive visits from markets that have regional airports with non-stop routes to Sarasota
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Educate viewers about which airlines fly direct from their city
CREATIVE STRATEGY
Origin's dedicated in-house creative team leveraged Aperture (Origin's dynamic overlay solution) to display flight information based on where the viewer was watching from. The dynamic overlay was carefully positioned and timed to avoid interrupting the brand's core message.
Dynamic flight information
TARGETING STRATEGY
Origin delivered its most precisely targeted CTV travel campaign to date, using AI to define geo-fenced catchment areas around regional airports with direct routes to Sarasota.
DISTRIBUTION
This CTV campaign was distributed within the home via Origin's curated portfolio of CTV media partners in Portland ME, Richmond VA, Akron-Canton OH, New Haven CT, Raleigh-Durham NC, and Long Island NY.
AUDIENCE
The primary target audience for this campaign included two specific age groups of Travel Intenders:
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Age 25-64 (Families).
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Age 65+ (Empty nesters).
RESULTS
measurement provided by
For this Visit Sarasota CTV advertising campaign, Origin used a third party measurement partner, LoopMe, to survey over 13,000 households in order to capture and share the insights required to track and report on the campaign.
AD RECALL
Do you recall seeing an ad for Visit Sarasota recently while streaming TV?
5.5x
Ages 18-64
2.6x
Females 18-24
7.4x
Females 35-44
3.3x
Males 18-34
6.6x
Males 45-54
DESTINATION CONSIDERATION
How likely are you to consider Sarasota the next time you plan a beach vacation?
2.6x
Adults 35-44
2.6x
Females 35-44
1.9x
Males 18-34
FLIGHT CONSIDERATION
Have you considered flying to Sarasota?
11.6x
Ages 55-64
4.8x
All Males
5.2x
Males 35-34
5.4x
Males 45-64
INTENT
How likely are you to look for information on Sarasota as a getaway destination?
1.4x
Ages 45-54
1.7x
All Females
1.5x
Females 45-54
2.8x
Males 35-44
FLIGHT DATES
8/13/25 - 9/30/25
TOTAL IMPRESSIONS
CTV: 6.29m
TV DEVICE REACH
1.31m
FREQUENCY
4.8x
CAMPAIGN HIGHLIGHT
With micro-targeting at the heart of the client’s incremental spend, the investment delivered. Origin’s dynamic flight overlays didn’t just drive a lift - they proved hyper-localized travel information that truly moved the needle for viewers.
A WORD FROM ORIGIN'S CREATIVE TEAM
"This hyper-localized CTV campaign surrounded regional airports with direct Breeze routes, used dynamic airline overlays tied to LoopMe brand-lift data, and proved that relevant, localized creative can drive real behavioral shifts - one of our most effective, high-impact campaigns of the year".