The engines are already revving and discussions are taking place around the US as the country starts to lay the framework for the 2024 general election.
And if there is one thing that's going to matter more than ever before, it's the fact that political candidates and causes will need to start thinking 'outside the box' when it comes to devising a strategy that will help them maximize their investment and amplify their message (to read more about our thoughts on 2024 click here).
With 2024 being Origin's third major election season, we have watched, noted and indeed helped deliver numerous campaigns for political advertisers via our flagship Native CTV ad format - Origin Slingshot - (see 2022 political ctv advertising case study here) and it's upon the bedrock of this experience that we are proud to be sharing what we've learnt at this live event as its sole sponsors.
Whether you are a publisher, agency or programmatic platform, this is one event you will certainly not want to miss.
To learn more about TVOT Connect for politics and political advertising and to register for this free online live discussion - CLICK HERE.
Origin is an award-winning creative technology company whose zero code TV advertising solutions have reshaped the way marketers captivate and communicate with consumers inside and outside the home.
Fusing pioneering CTV ad formats with proprietary technology and direct media partnerships that span the streaming ecosystem, Origin's products are embraced by brands, agencies and platforms who are looking to deliver a truly personal storytelling experience to their audience.
Founded by media veterans Fred Godfrey and Stephen Strong, Origin is driven by a relentless belief that the time has come to challenge tradition and enrage the status quo. Learn more at www.originmedia.tv.