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Lineup confirmed for January panel discussion - How to approach, define and measure ROAS on CTV.


If you weren't tempted enough already by the nature of the virtual panel discussion we'll be having on 18th January, then perhaps this remarkable lineup of speakers will push you across the line to sign up.


Guest speakers:

David Nyurenberg, Digital Video Lead at Rain The Growth.

Aaron Klayer, Senior Director Optimize at Claritas.

Hassan Babajane, SVP Commercial at TVision Insights


Moderator:

Lee Harrison, Head of Sales Strategy at Origin.


In this 45 minute discussion, we will be talking in depth about the complexities, abnormalities and best practices when it comes to understanding, defining and measuring your 'return on ad spend' (ROAS) on the most challenging (and expensive) screen we advertise on - the TV.


The event is free to attend, so if you have 45 minutes free at 2pm EST on January 18th then don't miss out. It could be just what you need as we all enter into what promises to be a highly turbulent and exciting 2024.



 

Origin is an award-winning creative technology company whose zero code CTV ad formats give marketers unparalleled creative liberty in the living room and outside the home.

Fusing pioneering production techniques with proprietary technology and direct distribution, Origin's solutions are embraced by media agencies, brands, creative teams and programmatic platforms who understand the value of being able to deliver relevant, engaging and ‘in the moment’ ad experiences to their audience.

Founded by media veterans Stephen Strong and Fred Godfrey, Origin is driven by the simple belief that the time has come to challenge tradition and enrage the status quo. Learn more at www.originmedia.tv.



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