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Introducing Origin Enhanced Programmatic CTV (E.P.)

At Origin, our mission is to turn the largest screen in the home into the most valuable real estate a brand can buy. To achieve this goal, we have spent the last 2 years developing, testing and improving a suite of first-to-market native advertising solutions that are now fundamentally reshaping what it means for a brand to 'connect' with their audience on CTV.

Sitting proudly among these native solutions is Origin's newest innovation - Origin Enhanced Programmatic CTV (E.P. for short).


Origin's in-house animation studio has built a vast library of 15 second native video assets known as Toppers. With over 1,000 unique Toppers in our library (and growing every day), there is a Topper series for every major industry vertical.

This is what Toppers look like:

Using a standard Deal ID, Preferred Deal or Vast Tag (self-distribution), programmatic buyers can run their ads directly after their choice of contextually relevant Toppers, within regular CTV ad breaks.

The purpose of a Topper is simple: 1) draw the viewer's attention back to the screen during the ad break, 2) actively invite them to engage in some form of contextually relevant thought or dialogue and 3) lead them into the ad mentally and emotionally primed for its message. Independent brand studies have shown that running ads within a native Origin environment delivers:

For distribution, buyers can either use CTV supply they already have access to or use ours. Origin is integrated with a portfolio of fully vetted CTV app and channel owners, all of whom we transact with on an exclusively direct basis.

So there you have it. Until today, ad spots were just that - spots next to other identical spots. Now they can be their own contextually relevant native universe for your ads to run in. So if you've been looking for ways to separate your message from the crowd and get above the noise, you can stop looking.

Origin E.P. is the industry's first ever CTV supply enhancement engine, and it's yours for the taking. We are Origin and we are Native for CTV.


Origin is a pioneering media and advertising company whose first to market creative solutions are reshaping how brands connect with consumers on Connected TV.

The original architects of ‘Native CTV’, Origin’s in-house studio produces engaging native content for advertisers that is designed to capture the attention of a room, immerse the audience in active dialogue and elevate the connection they feel towards a brand.

Origin Media was founded by media veterans Freddie Godfrey and Stephen Strong, whose success has been shaped by a relentless commitment to disrupting the status quo. Learn more at


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