We've said it before and so will say it again - 'What's the point in advertising, if people aren't paying attention?'
CTV advertising is becoming one of the most important aspects of any brand's strategy, be they local, national or global - and the most progressive agencies in the CTV marketing industry are adopting mechanisms such as Slingshot and Aperture faster than ever, as they seek to elevate the odds that someone is even looking at their client's ad when it run.
For example, in this instance a global Consumer Packaged Goods brand had two ways they could have run their regular 30 second CTV ad creative:
Sandwiched between other ads.
Stitched and delivered in an immersive and engaging Slingshot environment.
By adopting the second of these options, the ad garnered 185.2% MORE PHYSICAL ATTENTION than the same ad that ran in a traditional manner.
So what is Slingshot?
Slingshot is CTV's first truly Native CTV ad format that serves immersive and engaging 15 second Native CTV video content directly adjacent to brand ad creatives inside standard CTV ad breaks. Every time your ad serves, a different version of the Native CTV video content serves every time your ad does.
Here is a 90 second explainer
Where does this 15 second Native CTV video content come from?
Every video your ad gets stitched and served with is made in-house by Origin's team of writers and designers who have 5 years of experience in learning what it takes to bring attention back to the tv screen.
This experience includes a six month study in the renowned MAGNA Media Lab - download report here.
Do I choose the native content my ad serves against?
That's up to you! You can either choose a series from Origin's Slingshot Native CTV content library, or if you would prefer we will study the ad and select a complete series for you.
Where can I see the library?
That's easy - here.
What does it look like in the wild?
Here is a 45 second demonstration of a campaign ad being amplified by Slingshot. The first 15 seconds is Slingshot and the next 15 seconds is the brand's ad.
What CTV inventory does it work on?
This is 100% up to you. You can either:
Run your campaign through Origin's curated portfolio of hand picked CTV partners via PMP, PG or direct deal.
Inventory you already buy today via a standard VAST tag.
How quickly can I start running my CTV ads through Slingshot?
Instantly. Seriously.
In fact, if any of your ads are running in the open marketplace, then there is a chance that your ads are already being amplified by Slingshot. If that's the case, then first off - CONGRATULATIONS! All you need to do is request a Deal ID and start sending the volume you want our way.
If your ads are not running through the marketplace, then simply drop us a line (solutions@originmedia.tv) to request a Deal ID or Vast tag (to serve on your own CTV inventory) and you'll be up and running today.
What does Slingshot cost to use?
If you wish to run your ads through our CTV partners, then you pay a standard biddable CPM.
If you prefer to run your ads on your own CTV inventory, then you will pay a tiered CPM which decreases with usage (request rate card at: solutions@originmedia.tv)
Where can I learn more?
If you would like to learn more about our campaign-lifting, award-winning Native CTV ad format, Slingshot, schedule a call with us and we'll get you going.
To schedule a call, either email solutions@originmedia.tv or click here to book a meeting or request a demo.
Origin is an award-winning Creative Technology company whose zero code CTV ad formats enable marketers to deliver dynamic and responsive ad experiences in the living room and outside the home.
With unparalleled creative capabilities and proprietary ad serving technology, Origin’s off-the-shelf and custom solutions are trusted by agencies, brands, creative teams and programmatic platforms who want the ads they run to get the attention, engagement and outcomes they deserve.
Founded by media veterans Stephen Strong and Fred Godfrey, Origin is driven by the belief that to win a viewer today, we must look beyond how it was done yesterday.
Learn more at: originmedia.tv
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