The second edition of OTT.X Buzz brought together:
Kirby Grines, Founder & CEO of 43Twenty (moderator)
Fred Godfrey, Co-Founder & CEO of Origin
Gene Pao, EVP, Strategy & Digital for Shout! Factory
Elizabeth Parks, President & CMO for Parks Associates
Michael Smith, Chief Marketing Officer for NPR
Moderated by the one and only Kirby Grines, the panel enjoyed a riveting discussion that covered a handful of hot topics currently resonating in the world of Connected TV and CTV advertising, including:
Will streaming’s ‘great re-bundling’ save Hollywood as we know it?
HBO shows coming to Netflix, what this means and why that matters.
Digital TV Research: FAST Revenue Tripling to $18 Billion by 2028 - and why this is happening.
The truth is that there are several challenges to CTV that are lurking below the surface and none of them are small. In fact, they are massive and if we don't address them soon then there is every chance that the walled gardens we keep see going up might become prisons instead of fortifications.
What do we mean by this?
If you missed the live event, fear not! You can watch it right here and see exactly what we mean:
To sign up for future OTT.X Buzz Sessions - click here.
Origin is an award-winning creative technology company whose zero code TV advertising solutions have reshaped the way marketers captivate and communicate with consumers inside and outside the home.
Fusing pioneering CTV ad formats with proprietary technology and direct media partnerships that span the streaming ecosystem, Origin's products are embraced by brands, agencies and platforms who are looking to deliver a truly personal storytelling experience to their audience.
Founded by media veterans Fred Godfrey and Stephen Strong, Origin is driven by a relentless belief that the time has come to challenge tradition and enrage the status quo. Learn more at www.originmedia.tv.