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Three Simple Reasons Why CTV Should Never Be Sold As OTT

Three Simple Reasons Why CTV Should Never Be Sold As OTT

Three Simple Reasons Why CTV Should Never Be Sold As OTT

More often than not, marketers talk about 'CTV/OTT' as if they are one and the same. For them, it's simply about 'streaming' and...

Feb 27, 20213 min read

The Difference Between CTV and OTT Is More Than you Think

The Difference Between CTV and OTT Is More Than you Think

The Difference Between CTV and OTT Is More Than you Think

Even the largest and most established agencies get this wrong, so if you're not 100% clear on how Connected TV sits and separates itself...

Feb 15, 20211 min read

Origin provides creative solutions and services for brands, creative teams and media agencies who want to transform conventional CTV creatives into powerful, personal and provocative experiences.

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