The True Value of QR Codes in CTV Advertising
When used right, QR Codes are the most powerful tool a marketer can use when it comes turning the Connected TV from a brand awareness play into a consideration and purchase machine.
At Origin, we have started testing and using QR Codes for our CTV advertising clients long before the pandemic brought them into our lives. Because of this, not only do we have a remarkably deep knowledge of their capabilities but we also understand what it really takes for a CTV viewer to use one.
First, QR Codes do not belong inside an ad, because your ad deserves to have the full attention of the viewer. Also, if they are to be the right size for someone to use from their sofa, not only do they need to be a certain size but they require a 'quiet zone' around them so they are readable and this takes up a lot of extremely valuable real estate. This is why an Origin ad Topper is so perfect (you can read more about Toppers here).
Secondly, the vast majority of marketers use QR Codes for one reason - to send someone to a web page. While that is indeed a valid use, they are considerably more powerful than this. QR Codes can also be used to:
Send a text message.
Open the map on your phone with pre-set directions to a specific destination.
Enter a calendar reminder in your phone.
Prompt an app download.
Send a prepared email to a specific recipient.
Make a phone call.
Generate a V Card.
Prompt a file download.
Launch an augmented reality (AR) experience.
...and much more.
QR Codes are the advertiser's opportunity to turn the Connected TV into an actionable marketing tool.
At Origin, we are the most progressive thinkers when it comes to the true potential and purpose of QR Codes in advertising. To learn more about we can help you use them, scan the code at the top of this article and let's talk.
ABOUT ORIGIN MEDIA
Origin is a pioneering media and advertising company whose first to market creative solutions are reshaping how brands connect with consumers on Connected TV.
The original architects of ‘Native CTV’, Origin’s in-house studio produces engaging native content for advertisers that is designed to capture the attention of a room, immerse the audience in active dialogue and elevate the connection they feel towards a brand.
Origin Media was founded by media veterans Freddie Godfrey and Stephen Strong, whose success has been shaped by a relentless commitment to disrupting the status quo. Learn more at www.originmedia.tv.