At a time when TV audiences are moving even faster than predicted into Connected TV, it is becoming increasingly clear that the tools advertisers want/expect if they are to follow them have yet to reach the potential required. But this is changing, fast.
In traditional TV there is very little measurement and virtually non-existent targeting for an advertiser to leverage. Conversely, in CTV there is an astonishing amount of targeting but until now both measurement and attribution have been challenging.
Well, it seems like our friends at SpotX have dealt into this problem and it is really exciting - click here.