Generating Engagement on Connected TV
When it comes to Connected Television advertising, one of the most important challenges an advertiser is faced with is 'how do I engage the viewer'?
At Origin, we believe that the answer to this isn't making someone pick a remote - it's stimulating them mentally and emotionally. In fact, our approach is so effective that an independent brand study by FourSquare showed a 41% behavioral life when they use Origin vs running the ad on its own.
Learn more here: www.originmedia.tv