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6 Reasons Why Native CTV Advertising Is More Effective Than Traditional CTV Advertising.


The evolving needs of advertisers has made it harder for agencies, brands and even trading desks to find the right CTV ad spots.


Here are 6 the key factors buyers need to consider if they want to meet their clients needs:

 

1. BRAND SAFETY

Concern

Brands care immensely about what someone sees directly before their ad.


Challenge

This limits buying opportunities and can increase impression cost.


Solution

By running ads through Slingshot, it is impossible for the brand to be compromised by ‘hard’ ad breaks or undesirable content.



 

2. CONTEXTUAL RELEVANCE

Concern

Brands benefit greatly when their ads run in a contextually relevant environment.


Challenge

This limits buying opportunities and can increase impression cost.


Solution

With a simple Deal ID, buyers can align ads against one of Origin’s thousands of pieces of vertical specific Native CTV content, in any show they want.



 

3. COMPETITIVE SEPARATION

Concern

No brand wants to see a competitor’s ad run directly before their own


Challenge

This limits buying opportunities and can increase impression cost.


Solution

By running ads through Slingshot, it is impossible for a brand to have their ad immediately preceded by one belonging to a competitor’s, because it will ALWAYS be shielded within a Native CTV environment.



 

4. CONTENT ADJACENCY

Concern

Some advertisers have strict rules about what their ads can run against.


Challenge

This limits buying opportunities and can increase impression cost.


Solution

Slingshot allows buyers to bypass the approval process associated with content adjacency and instead focus on serving the ad to the right audience within a Native CTV environment.



 

5. DEVICE & AUDIENCE QUALITY

Concern

The longer a device is switched on and streaming, the lower the likelihood is that the viewer who’s using that device is actively paying attention to the screen.


Challenge

In short, the quality of an ad spot can easily be impacted by the average session duration had on a device.


Solution

Origin’s Device Quality Index* (DQI) prioritizes and targets Slingshot Native CTV ad impressions to run on devices that we trust as having an ‘active audience’.



 

6. PERFORMANCE

Concern

With social marketing taking a turn, brands need every digital dollar they spend to provide a ROAS (Return On Ad Spend). No screen is more challenging than Connected TV.


Challenge

CTV is a non-clickable environment where attribution is tough and directly connecting an investment to success is tough.


Solution

At Origin, we invest HEAVILY in being able to prove that our Native CTV advertising solutions work. Whether it's brand surveys, tracking attention through partnerships with solutions such as TVision Insights or running comprehensive independent third party trials with agencies such as MAGNA, we have chosen to over index when it comes to proving not only that our Native CTV ad solutions are successful, but that they are truly giving brands the exposure and outcomes they require.



TO CONCLUDE

The reason why Origin Slingshot solves each of these challenges is because it was created by marketers for marketers.


Want to know more about Native CTV advertising and why it's more effective than traditional CTV advertising? Either click here or email us and we can talk - solutions@originmedia.tv



ABOUT ORIGIN

Origin is a creative technology company whose pioneering Native CTV advertising solutions are reshaping the way brands engage and activate consumers on the largest screen in the home.


Fusing dynamic content animation with proprietary ad serving technology, Origin's Native CTV ad formats elevate attention, recall, consideration and outcomes for brands who want to amplify their presence on Connected TV.


Origin was founded by media veterans Fred Godfrey and Stephen Strong whose careers have been shaped by their relentless commitment to enraging the status quo. Learn more at www.originmedia.tv.

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