Let's have a heart-to-heart about Shoppable TV ads. Are they performing more like a lead balloon than a rocket ship? Don't worry – you're not alone, and we've got the data to prove it.
Origin just dropped a bombshell of a study, surveying over 10,000 U.S. households about their TV shopping habits. And guess what? It turns out that just slapping a QR
code on your ad isn't quite the golden ticket we all hoped it would be. (Shocking, we know! 😱)
Here's a fun fact: 33.5% of viewers actually reported being less likely to make a purchase after seeing a TV ad. Ouch! But before you throw your remote control out the window, there's hope – and it comes in the form of cold, hard data.
The secret?
It's all about quality, baby! Think of it like dating – you wouldn't propose marriage on the first date (well, most of us wouldn't), so why expect viewers to commit to a purchase in the first 30 seconds? The research shows that successful shoppable TV is more about creating desire than pushing buttons – literally and figuratively.
Some brands have figured this out and are absolutely crushing it. We're talking about:
A retail brand that saw store visits jump by 312% using weather-triggered messaging
A QSR that achieved a 267% higher conversion rate by optimizing ad timing
A DTC brand that improved ROAS by 189% through better storytelling
But how did they do it? Well, that's exactly what our new whitepaper breaks down, step by juicy step.
Request it now to learn:
The real reason why quality matters more than ever in shoppable TV
How to create ads that viewers actually want to engage with
The secret sauce behind those eye-popping conversion rates
Why "dynamic innovation" isn't just another buzzy phrase
Consider this whitepaper your cheat sheet to shoppable TV success. No fluff, no jargon – just real insights backed by real data.
To request this free report today: CLICK HERE.
If you would like to discuss the findings of this remarkable report, you can schedule a consultation with one of Origin's CTV specialists by clicking here.
Origin is an award winning provider of creative solutions and services for media buyers, creative teams and brands who want to transform conventional CTV ad creatives into powerful, personal and provocative advertising experiences.
With unparalleled creative capabilities and proprietary ad serving technology, Origin’s unique suite of dynamic ad overlays and native CTV ad extensions allows advertisers to engage distracted audiences and achieve the results they need.
Founded by media veterans Stephen Strong and Fred Godfrey, Origin is driven by the belief that winning viewers today requires breaking free from how it was done yesterday.
Learn more at: originmedia.tv
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