Remember the days when TV shopping meant late-night infomercials and that infamous catchphrase "But wait, there's more!" Well, those days are about as outdated as your grandma's VCR.
According to a mind-blowing new study commissioned by the research team at Origin and which is available to request for free today, we're standing on the precipice of a TV shopping revolution, with nearly 109 million Americans expected to embrace shoppable media by 2027.
That's a lot of shopping!
But there's a twist in the story – not everyone's jumping on the 'Buy Now' bandwagon. Origin's survey of 10,000 U.S. households (yes, that's right, ten thousand!) uncovered a plethora of remarkable insights about how people really feel about shopping through their TV (be it traditional or connected).
Spoiler alert: it's not quite what you'd expect.
Picture this: while so many of us are racing to add more "Buy Now" buttons and dynamic QR codes to our CTV ads (which we also have a nationwide report for), about half of viewers (50.2% to be exact) are sitting there thinking, "Meh, not gonna change my shopping habits." It's like throwing a party and half the guests are just there for the snacks!
But don't worry – this does not mean it's time to bail on your ambition. It's actually an opportunity in disguise. The study has clearly shown us that success in shoppable TV isn't about bombarding viewers with purchase options – it's about understanding the subtle art of what, when and how to present them with the opportunity to make a purchase.
Remember those three words: What. When. How.
Want to know what really makes viewers click that buy button? Or why some brands are crushing it while others are still wondering why their fancy tech isn't delivering results? Well Origin's new whitepaper spills the beans and it is all backed by real data from real households.
Request a free download now to discover:
Why 62% of consumers are finding their next must-have products through TV content.
How the rise of "second screening" (aka scrolling on your phone while watching TV) is changing the game.
What makes the difference between an ad that drives sales and one that gets ignored.
The secret sauce behind those brands seeing 300% increases in purchase likelihood.
Trust us, this isn't your typical dry industry report. It's packed with actionable insights that might just change how you think about TV advertising forever.
To request this free report today: CLICK HERE.
If you would like to discuss the findings of this remarkable report, you can schedule a consultation with one of Origin's CTV specialists by clicking here.
Origin is an award winning provider of creative solutions and services for brands, creative teams and media agencies who want to transform conventional CTV ad creatives into powerful, personal and provocative advertising experiences.
With unparalleled creative capabilities and proprietary ad serving technology, Origin’s unique suite of dynamic ad overlays and native CTV ad extensions allows advertisers to engage distracted audiences and achieve the results they want.
Founded by media veterans Stephen Strong and Fred Godfrey, Origin is driven by the
belief that winning viewers today requires breaking free from how it was done yesterday.
Learn more at: originmedia.tv
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