In February, OTT.X hosted their 2022 Online Live event and we had the tremendous privilege of moderating its first panel discussion, titled 'How Do SVOD and AVOD Channels Compete For Eyeballs with The Pluses and Maxes?'.
On the panel was:
Gary Delfiner, CEO, Watchfreeflix
Berkin Ecevit, Sales and Business Development Director, SPI International
Philippe Guelton, President, Crackle Plus
Quincy Newell, CEO, TwentyOne14
It was a lively discussion that dove deep into what it means to be an independent content owner or distributor in an age where smaller services are beginning to get squeezed out of the game.
The panel, hosted by Origin CEO Fred Godfrey, raised several key matters including:
Content best practices.
Marketing & audience acquisition strategies.
The future outlook for independent streaming services.
Watch a recording of the panel here
The future of content on TV is yet to be written, but the threat that exists for smaller, independent CTV streaming services is real. It is paramount that they are allowed to exist in a capacity that means audiences continue to get the entertainment they want.
Origin is a pioneering media & technology company whose ground-breaking creative ad formats are reshaping the way brands engage and activate consumers on Connected TV.
Fusing dynamic content animation with proprietary ad serving technology, Origin's first to market ad formats elevate attention, brand recall, consideration and outcomes for brands who are looking for a stronger return on their CTV investments.
Origin was founded by media veterans Fred Godfrey and Stephen Strong whose careers have been shaped by their relentless commitment to enraging the status quo. Learn more at www.originmedia.tv.
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