Accountability is everything, especially in Connected TV (CTV) advertising. The fact is though that smart measurement, tracking and attribution are vital for two reasons:
Providing comfort and proof to advertisers that their investment is in good hands and delivering on their objectives.
Elevating the campaign itself - while it is still inflight.
At Origin, we care so deeply about both of these that when we are trusted by an agency or brand in a full service capacity we press upon ourselves a level of accountability that might to others seem 'risky'. At the same time, we are equally invested in devising ways for the data we receive to filter into the creatives we're creating for our clients throughout their campaign (more on that below).
Why? Because what's the point in bringing to market industry changing solutions if you're not willing to:
Benchmark yourself against the most exacting standards.
Use the data you are getting to be proactive vs reactive.
And as it so happens, these are two reasons why so many of our CTV clients either come back to Origin, or simply reassign their budget and extend an existing Origin campaign.
COMPREHENSIVE BRAND STUDIES
NEXT GENERATION ATTENTION MEASUREMENT
All of this comes as standard for our Slingshot and Ad Studio clients who engage Origin in a full service capacity and the fact of the matter is that in the world of CTV advertising, there is a distinct and vital difference between a campaign's KPI's and its objectives:
You can read our full post about delivery vs success here.
To see our latest client case studies - click here.
The future of TV advertising will hinge on giving advertisers as much visibility as we can. Anything less is a disservice to them, to us as solutions providers and to the consumer.
Origin is a creative technology company whose pioneering TV advertising solutions have reshaped the way brands captivate and activate consumers inside and outside the home.
Fusing first to market ad formats with proprietary technology and direct media partnerships that span the streaming ecosystem, Origin's solutions are embraced by brands, agencies and platforms who are seeking to elevate the efficiency and impact of their Connected TV investments.
Founded by media veterans Fred Godfrey and Stephen Strong, Origin is driven by a relentless belief that the time has come to question tradition and enrage the status quo. Learn more at www.originmedia.tv.