The holidays are approaching like a runaway sleigh and like many of us, you are probably still 'last minute shopping' for the perfect CTV strategy. No one wants charcoal, but with competition for eyeballs fiercer than a Black Friday sale, your brand’s digital presence needs to hit the mark, especially on Connected TV (CTV).
Let’s be real: the holidays aren’t just about twinkling lights and sleigh bells — it’s about ensuring your cash register is ringing like a Salvation Army bell ringer on Red Bull.
Let’s find out how to make that happen.
The "Bah Humbug" Moment: Don’t Get Caught Flat-Footed
As retailers prep their holiday campaigns, many are starting to panic, asking themselves: Am I planned, or am I just hoping for a Christmas miracle? The truth is hard but hope isn’t a strategy even during the Holidays.
This year you need performance, not just awareness.
It’s one thing to flash your logo on screen; it’s another to drive actual sales. If you’re counting on those cutesy snowflakes and warm fuzzies to drive conversions, you may just be toying with failure. Instead, you need a well-oiled multimedia remarketing machine to shepherd your customers from curious to committed.
The Clock’s Ticking: Consumers Have Already Started Shopping
That clock you hear ticking? It’s not just the countdown to New Year’s Eve; it’s the shoppers who’ve already started clicking “add to cart.”
Holiday shopping season isn’t confined to December anymore.
Thanks to retailers like Amazon that keep pushing earlier and earlier sales, consumers are out there sniffing out deals as soon as fall leaves start to turn.
What’s more, consumers are more price-sensitive this year. Inflation may have dipped, but wallets are still tight.
They’re not just hunting for a bargain; they’re stretching their spend over months, not weeks. If your CTV ads aren’t aligned with this elongated timeline, you’re missing out on a whole lot of jingling cash registers.
Why CTV is the New Rudolph
So, how do you navigate this new consumer behavior and ensure your ads don’t get lost in the holiday clutter? Enter Connected TV — your shiny red-nosed reindeer leading the way through the fog. With CTV, you’re not just throwing ads into the void and hoping they stick. You get the precision of digital video with the captivating power of TV.
Shoppable CTV ads take it a step further, letting consumers purchase directly from their screens while watching their favorite holiday specials. And the beauty? You don’t even need new creatives to make this happen. That’s right — no need to pay your agency an extra arm and a leg to create new festive spots when you can repurpose what you’ve already got. Just layer on some clickable magic, and boom — you’re turning passive viewers into active buyers.
Multi-Media Magic: The CTV Funnel That Delivers
Sure, awareness is great — you want your brand top of mind when Aunt Marge is scrolling through her gift list. But it’s not enough. You need a full-funnel approach that drives awareness and conversions. And here’s where most brands fall flat. They focus on either top-funnel or bottom-funnel, but the magic happens when you connect them both.
That’s why CTV, combined with a strong remarketing strategy, is your secret weapon this year for a successful CTV Holiday campaign. If you don’t have a plan to follow up with customers after that initial brand exposure, you’re missing out.
A customer might see your ad while watching their favorite holiday movie, but if you’re not retargeting them across devices — say, on their mobile phone or tablet — you might as well be throwing your ad spend into a snowstorm.
Performance Over Presence: This Year, Results Matter
Forget just being seen. It’s about performance this year. Will your ads stand out amidst the sea of promotions, or will they fade into the background? This isn’t the time to rely on impressions. You need clicks, conversions, and repeat customers.
Here’s a wake-up call: over 60% of consumers have already started their holiday shopping. That means while you’re still fiddling with your campaign, your competitors are cashing in. What’s more, shoppers are becoming more selective.
They don’t have the time (or patience) to deal with too many options. If your offer isn’t clear, compelling, and easily accessible, you can kiss that sale goodbye.
When it comes to holiday shopping and maximizing your CTV performance, Origin offers a suite of solutions tailor-made to ensure your campaigns hit the mark without the need for new creatives. Here's how their key offerings can make a difference during the holiday rush.
Slingshot: Origin’s flagship CTV solution, Slingshot, is a game-changer for the holiday season. It allows you to repurpose your existing ad creatives by enhancing them with native ad formats designed exclusively for CTV.
This boosts viewer attention and engagement by integrating seamlessly into the viewing experience, ensuring your holiday promotions cut through the festive clutter.
Dynamic Creative Optimization (DCO): Holiday shoppers are often overwhelmed by choices, but with DCO, you can dynamically adjust your ads to serve the most relevant offers based on real-time data. This ensures that your ads stay fresh and compelling, increasing the likelihood of conversions. Perfect for engaging users who are price-conscious or have already begun shopping early.
Audience Targeting at Scale: With Origin’s audience targeting, you can pinpoint high-value consumers across multiple devices. Whether they’re watching CTV or engaging with other platforms, your ads will follow them across screens, turning one-time viewers into repeat buyers during the most critical shopping season of the year.
Real-Time Campaign Management: The holiday season is no time for waiting. With Origin’s real-time dashboard, you can optimize your campaigns as you go, ensuring that if something isn't resonating, you can tweak it before it’s too late. This level of agility is crucial for capturing last-minute shoppers.
By leveraging these solutions, you can avoid the holiday season "bah humbug" and ensure your CTV campaigns drive real performance.
Origin’s zero-code setup means you can deploy these strategies without creating new assets, saving you time and allowing you to focus on what matters: results.
To schedule a call with an Origin specialist - click here.
If you'd rather, you can even request that a custom demo be emailed to you without even having to hear a pitch. To do that, simply email - solutions@originmedia.tv
Origin is an award-winning Creative Technology company whose zero code CTV ad formats enable marketers to deliver dynamic and responsive ad experiences in the living room and outside the home.
With unparalleled creative capabilities and proprietary ad serving technology, Origin’s off-the-shelf and custom solutions are trusted by agencies, brands, creative teams and programmatic platforms who want the ads they run to get the attention, engagement and outcomes they deserve.
Founded by media veterans Stephen Strong and Fred Godfrey, Origin is driven by the belief that to win a viewer today, we must look beyond how it was done yesterday.
Learn more at: originmedia.tv
Comments