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  • Writer's pictureOrigin

How to get viewers more engaged with your CTV travel ad campaigns, instantly.

With planning underway and many campaigns already in full swing on CTV, the desire by Americans to take their breaks within the US is trending up and travel-based advertisers are answering the call! But for a travel campaign to be the storming success you need it to be is not plain sailing...

The Challenge

Until now, hoping that viewers are looking at the TV screen and paying attention to your ad when it runs has required a delicate blend of creative flare, smart planning and crossed fingers.

The Solution

Origin Slingshot INSTANT is the only ad product of its kind whose entire purpose is to:

  1. Increase the attention viewers are paying to your ad when it runs.

  2. Ensure they are in the ideal, contextually relevant mindset when they see it.

It works by taking taking the ad spot immediately before yours in an ad break and using it to serve a simple, immersive and contextually relevant piece of 15 second native content.

Here is what it looks like in the wild on CTV:

If you want it, here is a broader 90 second video explaining a little more about Origin Slingshot INSTANT:

If you need any more convincing, we welcome you to browse our library of Native CTV Slingshot case studies here. Thanks to our partners at TVision Insights (the leading attention measurement solution for Connected TV), in 2022, travel brands who leveraged Slingshot INSTANT saw up to 255% more active attention/engagement with their ads vs the same ad running on its own between other ads.



Whether you are still in the planning stages of your CTV travel ad campaigns, about to launch, half way through a flight or barely even in the strategy phase, all Slingshot INSTANT takes is the click of a button and you'll be ready to start amplifying the impact that your story will have for audiences across the country.

PS - Not only does Slingshot INSTANT work without the need for an SDK or any special tech, you can serve your Origin amplified campaign either through our gorgeous portfolio of media partners who we work with 1:1 or on media you already buy through!


Origin is an award-winning creative technology company whose zero code TV advertising solutions have reshaped the way marketers captivate and communicate with consumers inside and outside the home.

Fusing pioneering CTV ad formats with proprietary technology and direct media partnerships that span the streaming ecosystem, Origin's solutions are embraced by brands, agencies and platforms who are seeking to deliver a stronger storytelling experience to their audience.

Founded by media veterans Fred Godfrey and Stephen Strong, Origin is driven by a relentless belief that the time has come to challenge tradition and enrage the status quo. Learn more at


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