Even the most basic Google search for 'dynamic CTV overlays' will reveal how many solutions exist for media planners and design teams who want to optimize their ad creatives.
At last count, we found over over a dozen vendors who are willing to slap an overlay on top of your ad, or squeeze your beautiful creative into a corner so that a broader story can be told.
But this article is not about all the ways Origin's approach to dynamic ad overlays is different and arguably better (click here if that is interesting), nor is it meant to be about how it's the ONLY overlay product in-market today that can run across any streaming service without the need for an SDK or native tech!
This article is about helping you find a little inspiration in places where a nudge might be useful. Before you scroll down, ask yourself 3 questions:
What does my ad need that it's missing today? Think weather.
What do I wish my ad had, but can't because traditional creative methods can't accommodate said wishes? Think daily flash deals.
What might help me tell a better story? Think latest interest rates, real-time betting odds etc.
Here are the 12 or so most popular ways that we see our clients ask to leverage Origin's unique dynamic creative capabilities.
Sales Promotions
Imagine daily rotating special offers, with different households seeing different deals based on what's being offered by the store closest to them.
Flight/Travel Times & Distances
Imagine crafting a narrative that respects the distance someone will need to travel and helps take the thinking out of their hands.
QR Codes
Imagine having QR codes that don't disrupt the flow of your ads and which contain different incentives/CTA's based on the audience segment viewing it.
Current Location/Destination Weather Forecasts
Imagine being able to tell someone how awful the weather is where they are today, and how much nicer it is somewhere else.
Business Hours & Store Locations
Imagine providing clear directions to the viewer's nearest showroom and precise opening hours.
Featured Products (think coop programs)
Imagine either being able to highlight a different product every time your ad is served, or offering cooperative partners prime real estate within your campaign.
Event Calendars
Imagine being able to share constantly refreshing event schedules with your audiences, even tailoring the events to their interests.
Countdown Timers
Imagine creating almost unstoppable FOMO with weekly or even daily countdowns to a sale ending, special event starting and more.
Calls To Action (think split-testing)
Imagine knowing exactly what your target audience is interested in, and transforming your generic creative into a complete pitch, tailored just for them.
In addition to these examples, here are some other immediately available Aperture designs/formats that might help spark your imagination:
Copy Captioning
3d Content Insertion
Breaking news updates
...and so much more.
To download our Aperture One Sheet:
To learn more about Aperture and the ways you could use dynamic ad overlays in your next CTV campaign - click here.
If you find this topic interesting and would like to know more, you can schedule a consultation with one of Origin's CTV specialists by clicking here.
Origin is an award winning provider of creative solutions and services for media buyers, creative teams and brands who want to transform conventional CTV ad creatives into powerful, personal and provocative advertising experiences.
With unparalleled creative capabilities and proprietary ad serving technology, Origin’s unique suite of dynamic ad overlays and native CTV ad extensions allows advertisers to engage distracted audiences and achieve the results they need.
Founded by media veterans Stephen Strong and Fred Godfrey, Origin is driven by the belief that winning viewers today requires breaking free from how it was done yesterday.
Learn more at: originmedia.tv
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