CTV Advertising Blog | Origin

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CTV INSIDER - THE

CTV ADVERTISING BLOG

News | Thought Leadership | Product Highlights

Dec 19, 20246 min read

The Essential Role of a Personal, Relevant, and Engaging Ad Creative in CTV Advertising

Dec 18, 20242 min read

The Importance of Breaking Free from Traditional Advertising Practices when advertising on Connected TV (CTV)

Dec 11, 20242 min read

Request The Report: Origin survey of 10,000 US households reveals key insights into 'Shoppable CTV' and consumer purchasing preferences.

Nov 13, 20247 min read

Changing The Channel: 5 behaviour trends in CTV that advertisers should not ignore

Nov 13, 20244 min read

The secret Ingredient for Performance CTV Advertising: 'Value Exchange'

Nov 11, 20243 min read

Origin's creative technology empowers VISIT FLORIDA to scale its Cooperative Programs on Connected TV

Nov 8, 20242 min read

Watch on demand: Origin discuss performance-based creative strategies on Databeat panel

Nov 6, 20242 min read

Local Connection, Big Impact: Unlocking the Power of Zip Code-level Creative & Targeting CTV ads

Oct 29, 20243 min read

2024 Marketing Makeover - from generative AI to creative ad strategies

Oct 24, 20244 min read

Purchase-based targeting and dynamic creative strategy delivers major win for CPG brand on CTV.

Oct 15, 20246 min read

Origin CEO Fred Godfrey to take the stage at upcoming TV of Tomorrow Show, NYC

Oct 14, 20243 min read

Maximizing Holiday Advertising with Origin’s CTV Solutions: A 2024 Strategy

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