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First. Best. Only. - What Origin Did First, What Origin Does Best And What Origin Is The Only Company Doing.

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What Origin Did First. What Origin Does Best. What Origin Is The Only Company Doing.

What Origin Did First

Building dynamic creative enhancement solutions for CTV advertisers capable of being serves without the need for SDK's or any kind of special technology beyond Origin.


Origin pioneered a new way for brands to successfully transform conventional brand ads into virtually limitless dynamic creatives, capable of being targeted and distributed simultaneously on Connected TV - without the need for an SDK (software development kit) or any other kind of special ad technology.


What this means for the brands using Origin's dynamic ad overlays (Aperture) and 15 second native CTV ad extensions (Slingshot) is that they are delivering more personal and more effective advertising experiences, without any reach restriction.


 


Origin Mission Statement

What Origin Does Best

Setting new industry benchmarks for Connected TV marketing teams and their brand clients.


The unbeatable success that brands see with Origin's dynamic creative solutions lies in our dedication to building creative solutions exclusively for Connected TV. By focusing solely on one screen type, Origin has been able to push the creative boundaries of CTV advertising beyond any of its competition, proving that CTV can be leveraged as a performance marketing channel.


With each passing day, the creative capabilities we build for brands break new ground and continue to set new benchmarks for the rest of the industry to follow.



 


What Origin Is the Only Company to Do

Unique fusion of creative and ad serving technology.


Unique to Origin is how we fuse the proprietary technology contained within our creative capabilities to our video serving technology. The seamless connection between the two is what allows brands to enhance their creatives with dynamic ad overlays and native CTV extensions without restriction, and in full comfort of knowing that their campaign will deliver exceptional results to their intended audiences - in full and on schedule.


This unique value proposition positions Origin as a unique provider of next-generation creative solutions and services in the CTV ad landscape, with the added benefit being that our clients are able to find themselves unshackled by traditional constraints or baggage which still apply to the competition.


All of this leads to a material reduction in workload, the elimination of traditional challenges or risks - and a final result, back by data, that will impress everyone involved.


 

In Summary

  • What Origin did first: Inventing dynamic creative solutions which do not require SDK's or special technology to distribute on CTV.

  • What Origin does best: Setting new benchmarks for success across the funnel, versus aspiring to reach them.

  • What Origin is the only company to do: Leveraging a unique fusion of creative and ad serving technology that reduces workload while simultaneously expanding a brand's creative boundaries and reaching new horizons.



If you would like to speak with a member of our team about anything you read today - click here.


 

Origin is an award winning provider of creative solutions and services for brands, creative teams and media agencies who want to transform conventional CTV ad creatives into powerful, personal and provocative advertising experiences.


With unparalleled creative capabilities and proprietary ad serving technology, Origin’s unique suite of dynamic ad overlays and native CTV ad extensions allows advertisers to engage distracted audiences and achieve the results they want.


Founded by media veterans Stephen Strong and Fred Godfrey, Origin is driven by the belief that winning viewers today requires breaking free from how it was done yesterday.


Learn more at: originmedia.tv

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