February - 2023

News | Thought Leadership | Product Highlights

Origin discusses consumer engagement on CTV with TV of Tomorrow

It was an absolute pleasure being interviewed by the wonderful and progressive Tracy Swedlow, Co-Executive Producer at TV Of Tomorrow. It...

Origin to speak at Simulmedia Salon Series event in New York City

We are delighted to inform you that Origin's outspoken CEO and co-founder, Fred Godfrey, will be taking the stage at Simulmedia's...

Whether you're an accomplished CTV veteran, dabbling in the space or simply wondering if the living room is right for you, we all have...

Origin discusses DOOH advertising at Beet Retreat 2023.

It was a pleasure to have Origin's CEO and co-founder, Fred Godfrey, share the stage last week with so many truly visionary thought...

Origin case study: Instant Native CTV ad format drives 67% lift in attention for home fittings brand

As Origin’s zero-touch CTV performance solution - Instant Slingshot - continues to gain traction, we are thrilled to share this case...

Origin case study - Zero Lift Native CTV solution drives 255% lift in attention for hotel group

As Origin’s zero-touch CTV performance solution - Instant Slingshot - continues to gain mainstream adoption, we are thrilled to share...

Performance in CTV advertising is complex and that should excite us

Published by VideoNuze - Feb 2nd, 2023 Origin CEO and co-founder Fred Godfrey was recently asked by VideoNuze to share his perspective on...

Origin wins top prize in MediaPost Creative Media Awards

We are both humbled and privileged to announce that Origin has been awarded the top spot at MediaPost's 'Creative Media Awards' for one...