February - 2023

CTV INSIDER - 'THE'

CTV ADVERTISING BLOG

NEWS. THOUGHT LEADERSHIP. PRODUCT UPDATES.

Feb 28
1 min

Origin discusses consumer engagement on CTV with TV of Tomorrow

It was an absolute pleasure being interviewed by the wonderful and progressive Tracy Swedlow, Co-Executive Producer at TV Of Tomorrow. It was a unique and deeply enjoyable opportunity to talk about how the world we're trying to connect with as advertisers has changed - and what we need to be thinking about in order to keep up with that change. ABOUT THE INTERVIEW: The episode features Fred Godfrey, Co-Founder and CEO of Origin, a developer of innovative ad formats. In additio

Feb 22
1 min

Origin to speak at Simulmedia Salon Series event in New York City

We are delighted to inform you that Origin's outspoken CEO and co-founder, Fred Godfrey, will be taking the stage at Simulmedia's upcoming Salon Series event in New York City alongside the magnificent Tamara Alesi, CEO of MediaPlus North America. Up for discussion: 'Independent media shops and how they're changing the ad industry'. The truth is that while it's hard for independent organizations to maintain, they're also the companies who are nimble enough to navigate through

Feb 17
2 min

Whether you're an accomplished CTV veteran, dabbling in the space or simply wondering if the living room is right for you, we all have questions about Connected TV that we deserve to have reliable answers to. How should I define performance? What's an acceptable ROAS? Which metrics matter most? How many creatives do I need? What is 'premium' CTV inventory? What do I need to know about QR codes? How do I approach attribution? The point is - we get it. Which is why we are offer

Feb 13
2 min

Origin discusses DOOH advertising at Beet Retreat 2023.

It was a pleasure to have Origin's CEO and co-founder, Fred Godfrey, share the stage last week with so many truly visionary thought leaders at the fabled Beet Retreat in Puerto Rico. Up for discussion on this panel which included representatives of GSTV, Mediahub Worldwide and the OAAA, was a topic that's extremely close to our heart - the potential that digital out-of-home (DOOH) presents for brands who are willing to think outside the metaphorical box. While 'Chatham House

Feb 3
2 min

Origin case study: Instant Native CTV ad format drives 67% lift in attention for home fittings brand

As Origin’s zero-touch CTV performance solution - Instant Slingshot - continues to gain traction, we are thrilled to share this case study which demonstrate how Slingshot helped a national home fittings & fixtures brand drive a delightfully sleek 67% lift in the attention viewers paid to their CTV ads. What's particularly important to note about the lift in engagement a brand sees when they run their ads through Instant Slingshot, is that it requires the demand partner runnin

Feb 3
2 min

Origin case study - Zero Lift Native CTV solution drives 255% lift in attention for hotel group

As Origin’s zero-touch CTV performance solution - Instant Slingshot - continues to gain mainstream adoption, we are thrilled to share this case study which demonstrate how Slingshot helped a global hotel group drive a luxuriously smooth 255% lift in the attention viewers paid to their CTV campaign. What's particularly important to note about the lift in engagement a brand sees when they run their ads through Instant Slingshot, is that it requires the demand partner running th

Feb 3
4 min

Performance in CTV advertising is complex and that should excite us

Published by VideoNuze - Feb 2nd, 2023 Origin CEO and co-founder Fred Godfrey was recently asked by VideoNuze to share his perspective on an issue that is starting to burn bright in the world of CTV advertising. Performance. Here is what he had to say on the matter: In 2022 we saw the biggest shift yet in what marketers want (by which I mean “need”) from Connected TV (CTV). It should be no surprise that this shift happened. In addition to the ongoing decline of traditional T

Feb 3
2 min

Origin wins top prize in MediaPost Creative Media Awards

We are both humbled and privileged to announce that Origin has been awarded the top spot at MediaPost's 'Creative Media Awards' for one of their most exciting and innovative awards - 'TV or Interactive/Enhanced TV'. Being engaged to elevate and amplify a CTV ad campaign by an agency as daring and progressive as Miles Partnership for VISIT FLORIDA was a delight from start to finish and now that we've proven what truly dynamic, data-fed creatives can do for a brand, we are exci

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