Following three months of comprehensive trials in the prestigious IPG (MAGNA) Media Lab that involved both neuroscience studies and lab...

Candidates are gearing up and strategies are in full swing for what is shaping up to be a landmark election year. 34 Senate seats and...

Reported by Stephanie Prange from MediaPlay News The streaming marketplace is entering a new phase as consumers balk at paying for more...

This article is not about repeating what others have written about CTV advertising in 2022. This is about what we are seeing first-hand...

The rise of Connected TV has presented us quite literally with the opportunity of a lifetime. If you're involved in CTV advertising and...

In case you missed our virtual fireside discussion this week, here is a full recording of the chat we had with our strategic partners...

This February, Origin had the pleasure of being invited to join a panel at the Parks Associates 'Future of Video 2022' summit with fellow...

The most valuable commodity a brand can fight for in CTV/TV advertising, is attention. Without attention there can be no awareness....

As the acceptance of CTV as a vital and powerful outlet for brands to reach their target audience continues to gain steam, all eyes...

With so many CTV streaming options, small channel owners have been left with a surplus of unsold ad inventory. The question they are...

Tune in on February 23rd, 2022 to watch Origin CEO Fred Godfrey go toe-to-toe with a stellar panel of CTV industry experts, discussing:...

In today’s ultra-competitive environment, video services often lack adequate data about their core audience and their usage behaviors....