February - 2022

NEWS. THOUGHT LEADERSHIP. PRODUCT UPDATES.

Origin Proves Effectiveness of its Native CTV ad formats following 3 month trial in IPG Media Lab

Following three months of comprehensive trials in the prestigious IPG (MAGNA) Media Lab that involved both neuroscience studies and lab...

Dynamic Connected TV (CTV) Campaign Ad Creatives for Political Candidates in 2022

Candidates are gearing up and strategies are in full swing for what is shaping up to be a landmark election year. 34 Senate seats and...

Origin moderates OTT.X panel that dives deep the increasingly competitive CTV streaming market.

Reported by Stephanie Prange from MediaPlay News The streaming marketplace is entering a new phase as consumers balk at paying for more...

The Great Reshaping of CTV Advertising Spend in 2022

This article is not about repeating what others have written about CTV advertising in 2022. This is about what we are seeing first-hand...

This Is The Future Of TV Advertising

The rise of Connected TV has presented us quite literally with the opportunity of a lifetime. If you're involved in CTV advertising and...

Origin/IRIS.TV - Miss our fireside discussion? Watch it right here.

In case you missed our virtual fireside discussion this week, here is a full recording of the chat we had with our strategic partners...

Origin joins Parks Associates panel to discuss strategic use of data & measurement in Connected TV.

This February, Origin had the pleasure of being invited to join a panel at the Parks Associates 'Future of Video 2022' summit with fellow...

Earning attention in an age of distraction. The vital missing ingredient for CTV advertisers.

The most valuable commodity a brand can fight for in CTV/TV advertising, is attention. Without attention there can be no awareness....

ATTENTION is the metric brands & media owners need in CTV- Origin panel with TVision, Yahoo & Philo.

As the acceptance of CTV as a vital and powerful outlet for brands to reach their target audience continues to gain steam, all eyes...

Lemons to Lemonade: Turning surplus CTV Advertising Inventory into Valuable Real Estate.

With so many CTV streaming options, small channel owners have been left with a surplus of unsold ad inventory. The question they are...

Origin to speak at ott.x Online: How Do AVOD & SVOD Channels Compete with 'The Pluses' For Eyeballs?

Tune in on February 23rd, 2022 to watch Origin CEO Fred Godfrey go toe-to-toe with a stellar panel of CTV industry experts, discussing:...

Origin to speak on 'Future of Video 2022' panel, hosted by Parks Associates

In today’s ultra-competitive environment, video services often lack adequate data about their core audience and their usage behaviors....