top of page
  • Writer's pictureOrigin

Origin to speak on 'Future of Video 2022' panel, hosted by Parks Associates

In today’s ultra-competitive environment, video services often lack adequate data about their core audience and their usage behaviors. This lack of relevant and actionable data can cause services to operate inefficiently, target the wrong segments, lose engagement with viewers, and increase churn rate.

Opinions of the advertising UX remain largely unfavorable for #ott#AVOD services. Frustration with the advertising experience remains the most significant barrier for prolonged viewer exposure.

44% of households cite undesirable and frequent advertising as an issue and a third report they stop viewing entirely when an ad is repeated. Interestingly, a third of viewers say ads are naturally incorporated within the programming. This bodes well for ad-supported free services like Peacock that heavily feature library content migrated from broadcast channels with established ad-breaks.

It also speaks to the uptick in the popularity of free live linear services that run ads within their programming.

This session addresses the latest developments in software, use of data and growth strategies for video services.

Speakers will include:

Fred Godfrey, Co-Founder CEO, Origin Media

John Hamilton, Founder and CEO, TVDataNow

Brett Jensen, Director, Solutions,

Garrett MacDonald, Chief Commercial Officer, IRIS.TV

Brian Ring, Sr. Director, Product Marketing, Amagi

Bart Spriester, Vice President and General Manager of Content and Streaming Providers Suite, Comcast Technology Solutions

Moderator: Paul Erickson, Director of Research, Parks Associates

To learn more and to register for the panel, click here.


Origin is a pioneering media and technology company whose first to market creative advertising solutions are reshaping the way brands engage and activate consumers on Connected TV.

The architects of ‘Native CTV’, Origin fuses in-house video production with proprietary ad serving technology to create highly engaging native content that is engineered to capture the attention of a room during an ad break and enhance the connection a viewer feels towards a particular brand.

Origin was founded by media veterans Fred Godfrey and Stephen Strong whose careers have been shaped by their relentless commitment to enraging the status quo. Learn more at


bottom of page