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ORIGIN

SLINGSHOT

SHOWCASE

SEE INSTANT SLINGSHOT IN ACTION

Elevate engagement in an instant.

Powered by Slingshot, Origin's Native CTV platform automatically transforms regular CTV ad spots into highly effective native content environments for buyers to serve their creatives through.

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AD/CONTENT

15 SECOND NATIVE ORIGIN ASSET

15/30 SECOND
BRAND AD

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AD/CONTENT

Blending in-house content creation and proprietary ad serving technology, Slingshot automatically matches brand ads to contextually relevant 15 second native content and serves them together inside regular ad breaks on Connected TV.

Slingshot in 90 seconds

The Purpose

BRAND SAFETY

Running ads through Slingshot makes it impossible for a brand to be compromised by 'hard ad breaks' or undesirable content.

SEPARATION

Slingshot makes it impossible for a brand to have their ad directly preceded by a competitor's ad.

RELEVANCE

Align ads against one of thousands of pieces pf vertical specific 15s native content, regardless of the show being watched.

DEVICE QUALITY

Origin's Device Quality Index (DQI) prioritizes and targets Slingshot impressions to run on devices with active audiences.

OUTCOMES

The very nature of Slingshot means that advertisers will be running their ads in front of a more attentive audience.

ADJACENCY

Slingshot allows buyers to bypass the approval process associated with content adjacency.

Examples

Here is a full simulation of what an ad break looks like when one of the ads in the pod (a travel ad) is stitched and served after a 15 second piece of contextually relevant native content.

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Below are standalone examples, covering different industry verticals.

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CAREERS

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BACK 2 SCHOOL

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HALLOWEEN

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POLITICS

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BEAUTY

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FINANCE

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TRAVEL

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FASHION

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FOOD & DRINK

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ENTERTAINMENT

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COLLEGE

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TECHNOLOGY

Try Slingshot today

VIA ORIGIN'S NATIVE CTV SSP

VIA EXISTING CTV SUPPLY

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