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ORIGIN
SLINGSHOT
SHOWCASE
SEE INSTANT SLINGSHOT IN ACTION
Elevate engagement in an instant.
Powered by Slingshot, Origin's Native CTV platform automatically transforms regular CTV ad spots into highly effective native content environments for buyers to serve their creatives through.
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AD/CONTENT
15 SECOND NATIVE ORIGIN ASSET
15/30 SECOND
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AD/CONTENT
Blending in-house content creation and proprietary ad serving technology, Slingshot automatically matches brand ads to contextually relevant 15 second native content and serves them together inside regular ad breaks on Connected TV.
Slingshot in 90 seconds
The Purpose
BRAND SAFETY
Running ads through Slingshot makes it impossible for a brand to be compromised by 'hard ad breaks' or undesirable content.
SEPARATION
Slingshot makes it impossible for a brand to have their ad directly preceded by a competitor's ad.
RELEVANCE
Align ads against one of thousands of pieces pf vertical specific 15s native content, regardless of the show being watched.
DEVICE QUALITY
Origin's Device Quality Index (DQI) prioritizes and targets Slingshot impressions to run on devices with active audiences.
OUTCOMES
The very nature of Slingshot means that advertisers will be running their ads in front of a more attentive audience.
ADJACENCY
Slingshot allows buyers to bypass the approval process associated with content adjacency.
Examples
Here is a full simulation of what an ad break looks like when one of the ads in the pod (a travel ad) is stitched and served after a 15 second piece of contextually relevant native content.
demonstration only
Below are standalone examples, covering different industry verticals.
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CAREERS
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BACK 2 SCHOOL
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HALLOWEEN
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POLITICS
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BEAUTY
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FINANCE
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TRAVEL
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FASHION
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FOOD & DRINK
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ENTERTAINMENT
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COLLEGE
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TECHNOLOGY
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