Image by Luan Cabral

SLINGSHOT

SHOWCASE

EXAMPLES OF ADS STITCHED TO NATIVE CONTENT

WANT TO BE SEEN?

Origin's Native CTV SSP (Slingshot) transforms regular CTV ad spots into highly effective native content environments for buyers to serve their ads through.

By blending dynamic content production with proprietary ad serving technology, Slingshot automatically matches brand ads to contextually relevant 15 second native content and serves them together inside regular ad breaks on Connected TV.

OTHER
AD/CONTENT

15 SECOND NATIVE CONTENT ASSET

15/30 SECOND
BRAND AD

OTHER
AD/CONTENT

THE PURPOSE

BRAND SAFETY

Running ads through Slingshot makes it impossible for a brand to be compromised by 'hard ad breaks' or undesirable content.

SEPARATION

Slingshot makes it impossible for a brand to have their ad directly preceded by a competitor's ad.

RELEVANCE

Align ads against one of thousands of pieces pf vertical specific 15s native content, regardless of the show being watched.

DEVICE QUALITY

Origin's Device Quality Index (DQI) prioritizes and targets Slingshot impressions to run on devices with active audiences.

OUTCOMES

The very nature of Slingshot means that advertisers will be running their ads in front of a more attentive audience.

ADJACENCY

Slingshot allows buyers to bypass the approval process associated with content adjacency.

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CAREERS

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PHARMA

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SPORT

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POLITICS

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TRAVEL

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FINANCE

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COLLEGE

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AUTO